The campaign
Commercials
Every milk-campaign commercial we can document, 1993 to 2026: the California Milk Processor Board’s got milk? spots, the national Milk Mustache, got milk?, Body by Milk, Built With Chocolate Milk and Milk Life spots, the Spanish-language work (Familia, Amor y Leche and Toma Leche, and the national Hispanic spots), and spots made or re-tagged by state and regional dairy groups.
No single list of these exists. The campaign ran for more than thirty years under two boards and several agencies, and most spots were never released anywhere once they finished airing. This list is put together from the boards’ own reports to Congress, the book Got Milk? The Book (1999), press releases, trade-press coverage, award shows, agency and director reels, and copies people have posted online. Entries with a dedicated record link to a page with sources and, where a copy is available, the commercial. Other entries remain listed here while their records are researched.
324 commercials listed: 270 English, 52 Spanish, 1 Spanish (English-subtitled version), 1 Spanish/English. 166 commercials can be watched on this site. Some titles are the working titles used in the boards’ reports; where a spot is better known by another name, both are given.
Browse by campaign
Milk’s the One Milk. The Fresher Refresher Milk. It Does a Body Good got milk? Milk Mustache Familia, Amor y Leche Toma Leche got chocolate milk? Shake Stuff Up Milk Your Diet Body by Milk The Breakfast Project Built With Chocolate Milk Milk Life Milk It! Milk. Love What’s Real. Gonna Need Milk Milk Can Help Pride Milk. Help Yourself. Más leche, más logro Refuel America Every Woman’s Marathon Dairy Diaries milkXP healthy moms, healthy kids MAMMA kids marketing Texas Tech chocolate milk Campaign identity under research
1993 (9)1994 (5)1995 (9)1996 (9)1997 (6)1998 (5)1999 (8)2000 (5)2001 (13)2002 (14)2003 (13)2004 (6)2005 (2)2006 (6)2007 (9)2008 (5)2009 (7)2010 (6)2011 (4)2012 (7)2013 (10)2014 (12)2015 (11)2016 (16)2017 (20)2018 (17)2019 (18)2020 (12)2021 (12)2022 (21)2023 (5)2024 (9)2025 (10)2026 (3)
1993
9 commercials
Pride
“Cows in odd places ("Pride" campaign)”
A Holstein in a desert, at a refinery and outside a casino, then a milk pour and a cow in a green Washington pasture; ends on the "Dairy Farmers of Washington - PRIDE" seal (frames seen this session). Also known as 1993 Dairy Farmers of Washington ad.
Milk. It Does a Body Good
33-second spot with children at picnic tables; end card says “Milk. It Does a Body Good.”.
Milk. It Does a Body Good
With Tiffani-Amber Thiessen. 15-second spot featuring Tiffani-Amber Thiessen; end card says “Milk. It Does a Body Good.”.
got milk?
Dad out of milk eyes the baby's bottle and the cat's bowl: 'I don't think so, Baldy!'. Agency: Goodby Silverstein & Partners. Director: Michael Bay.
got milk?
Stranded lifeboat passengers eat graham crackers; the thermos is empty. Agency: Goodby Silverstein & Partners. Director: Michael Bay.
got milk?
“Kid Vendor”
Girl's milk stand beside a cookie sale; Super 8 black and white. Agency: Goodby Silverstein & Partners.
got milk?
Husband confesses prison time and a cubic-zirconia ring, then learns he drank the last of the milk. Agency: Goodby Silverstein & Partners.
got milk?
History buff with a mouth full of peanut butter cannot say 'Aaron Burr' for the $10,000 radio question. Agency: Goodby Silverstein & Partners. Director: Michael Bay.
1994
5 commercials
MAMMA kids marketing
“Phillie Phanatic milk TV commercial”
With the Phillie Phanatic. Lancaster Farming 26 Feb 1994: the Phanatic unveiled as MAMMA's school-milk spokesperson at the PA Farm Show (9 Jan 1994); "the Phanatic and milk television commercial" to air March 1994.
Familia, Amor y Leche
CMPB's Spanish-language campaign before Toma Leche.
got milk?
Priest with devil's food cake attacks a vending machine in front of two nuns. Agency: Goodby Silverstein & Partners.
got milk?
Rude businessman hit by a truck wakes in 'heaven' with cookies; every carton is empty. Agency: Goodby Silverstein & Partners. Director: Jeff Goodby.
1995
9 commercials
Milk. Help Yourself.
“Recliner (Help Yourself :15)”
With none (product and set only). Pre-got milk? national dairy-farmer milk campaign: an empty blue recliner with a glass of milk on the arm; end card 'MILK HELP YOURSELF', 'Brought to you by America's Dairy Farmers'. Agency: DMI's agency of the time (not identified). Director: unknown. Also known as Milk Commercial - America's Dairy Farmers - 1995.
got milk?
“Trix (got milk? / Trix co-promotion, DFW tag)”
The CMPB got milk? Trix co-promotion spot (another upload, N54rfkksxBo, describes it as a paranoid man who finally gets his most desired cereal; Calabash Animation) carried with a Dairy Farmers of Washington tag per the uploader. Storyboard frames seen this session (very small): an elderly woman in a cluttered room, a close-up face, then a black "got milk?" end card with a one-line tag beneath (illegible at storyboard size, consistent with the DFW tag). The Trix connection rests on the upload title; the 1:17 upload may hold more than one spot. Agency: Goodby, Silverstein & Partners (CMPB creative). Director: animation by Calabash Animation (per other uploads of the CMPB Trix spot). Also known as General Mills & Dairy Farmers Of Washington Trix Are For Kids 1995 TV Commercial.
got milk?
“Aaron Burr (PDPP-sponsored airing)”
With Sean Whalen. Uploader says this airing was "sponsored by the PA Dairy Promotion Program". Storyboard frames seen this session show the Aaron Burr action with a lowfat MILK carton and the super "Brought to you by Pennsylvania Dairy Promotion Program" along the bottom of the closing shot, then the got milk? card. Agency: Goodby, Silverstein & Partners. Director: dir. Michael Bay. Also known as Got Milk? "Aaron Burr" commercial (1995).
got milk?
Man unzips his head to reveal the Trix Rabbit; the carton is empty. Agency: Goodby Silverstein & Partners.
got milk?
Man in a full body cast is fed a cookie while the family drinks the milk. Agency: Goodby Silverstein & Partners.
got milk?
Animated stick figures reshaped by the foods they eat. Agency: Goodby Silverstein & Partners.
Campaign identity under research
“National airing of CMPB spots ('America's Dairy Farmers' tag)”
CMPB spots re-tagged for national use (DMI licensed 25 spots 1995-98).
Milk. Help Yourself.
“Let's Go Out to the Kitchen (Intermission)”
With animated snack characters (milk carton, cookies, pie). Parody of the 'Let's All Go to the Lobby' cinema intermission jingle: animated snacks led by a milk carton sing 'let's go out to the kitchen'; end card 'MILK HELP YOURSELF', 'Brought to you by America's Dairy Farmers'. Agency: DMI's agency (not identified). Director: unknown (animation). Also known as America's Dairy Farmers "Let's go out to the kitchen" Commercial (1995).
got milk?
Detectives give a suspect a cupcake, then withhold the milk. Agency: Goodby Silverstein & Partners.
1996
9 commercials
Campaign identity under research
“New England Dairy and Food Council local commercial”
With two children. On-screen super "NEW ENGLAND DAIRY AND FOOD COUNCIL"; two children pointing at the camera in a kitchen set (states3 frame check). Also known as New England Dairy and Food council (1996 commercial).
got milk?
“Aaron Burr (Dairy Farmers of Washington tag)”
With Sean Whalen (the history buff). The October 1993 CMPB launch spot (history buff with a mouth full of peanut butter cannot say "Aaron Burr" for the $10,000 radio question) with the end card "got milk?" and a small "Dairy Farmers of Washington" line below it (end-card frame checked in the 2026-10-15 sitting). Agency: Goodby, Silverstein & Partners. Director: dir. Michael Bay. Also known as Who Shot Alexander Hamilton?; Dairy Farmers of Washington Got Milk Alexander Hamilton commercial 1996.
Milk. Help Yourself.
“Cookies and Desserts (Help Yourself :15)”
With none (food close-ups: cookies, chocolate cake, brownie). Close-ups of chocolate-chip cookies and chocolate desserts, ending on the 'Milk. Help Yourself' line with the America's Dairy Farmers logo (thumbnail). Agency: DMI's agency (not identified). Director: unknown. Also known as Milk | Help Yourself | Television Commercial | 1996.
got milk?
1940s black-and-white boardroom names the Oreo; Citizen Kane pastiche. Agency: Goodby Silverstein & Partners.
got milk?
Inept magician makes senior citizens' milk disappear. Agency: Goodby Silverstein & Partners. Director: Kinka Usher.
got milk?
Student locked in an observation chamber for 30 days with cereal and no milk. Agency: Goodby Silverstein & Partners.
got milk?
Man on a long bus ride with a cookie and no milk; 'Next food 420 miles'. Agency: Goodby Silverstein & Partners. Director: Kinka Usher.
got milk?
Pilot noses the plane down so the drinks cart rolls the milk forward. Agency: Goodby Silverstein & Partners.
1997
6 commercials
got milk?
“Other 1998 kids' got milk? spots ('Milk Emergency', 'Monster Trapping', 'Once a Great Milk Cow', 'Bessie', 'Tester')”
Kids' spots from the DMI-funded kids' campaign (titles are uploaders' descriptions).
got milk?
Teens caught bootlegging milk. Agency: Goodby Silverstein & Partners.
got milk?
Son leaves Drysville; mother weeps at a photo of him drinking from the carton. Agency: Goodby Silverstein & Partners.
got milk?
Bully raids lunchboxes and finds a 'GOT MILK?' note in the last thermos. Agency: Goodby Silverstein & Partners.
got milk?
Black-and-white drive through Drysville with a blues ballad. Agency: Goodby Silverstein & Partners. Director: Jeff Goodby.
1998
5 commercials
got milk?
Clown with a powdered doughnut chases milk reflections. Agency: Goodby Silverstein & Partners.
got milk?
Grandmother's cats take revenge after she serves nondairy creamer. Agency: Goodby Silverstein & Partners.
Campaign identity under research
Written by Anthony Rank, age 8: Lawrence of Arabia digs up a carton of sand.
Campaign identity under research
Written by Matthew Anderson, age 9: B&W sci-fi mummy milkman.
got milk?
CG animal crackers tip the girl's milk over to save Monkey (Digital Domain). Agency: Goodby Silverstein & Partners.
1999
8 commercials
got milk?
“Moo Squad - "Bones" PSA”
With three teenagers and a cow mascot. Kids-targeted PSA: "MOO Squad" title, three teens and a cow mascot on a school lawn, the mascot holding a milk carton, bones/calcium message; opens and closes on the "Dairy Farmers of Washington - PRIDE" logo, then a "got milk?" end card. A second copy is SoieDhcUIkA (2021 upload). Also known as Dairy Farmers of Washington - Moo Squad - PSA - Bones - Got Milk Commercial (1999); PSA Nightmares: Dairy Farmers of Washington - Moo Squad.
got milk?
Boy out of milk feeds his yellow Lab peanut butter. Agency: Goodby Silverstein & Partners.
Campaign identity under research
Guy in a milk-carton suit trash-talks kids playing basketball: 'You want the D, you need me'.
got milk?
Neighbour who never drinks milk lifts a wheelbarrow and his arms come off. Agency: Goodby Silverstein & Partners.
got milk?
Cooking-show host eats a habanero; a crew member drinks his milk. Agency: Goodby Silverstein & Partners.
Campaign identity under research
Mario grows big after drinking milk.
2000
5 commercials
Campaign identity under research
Old men in a diner (mafia beat-down); 'want strong bones'.
Campaign identity under research
Milkman tries out for the Avengers.
got milk?
Man passes got milk? ads all day and comes home with a got milk? bag but no milk. Agency: Goodby Silverstein & Partners.
got milk?
“Taunt the Monkey (zoo)”
Man taunts the zoo animals and ends up behind bars. Agency: Goodby Silverstein & Partners.
Milk Mustache
“Milk Mustache Fame Game (granny becomes a star)”
With elderly woman (non-celebrity), paparazzi, bodyguards. Promo spot for the first on-cap milk promotion: a grandmother peels a game piece off a milk cap, appears in a got milk? milk-mustache ad and is mobbed by photographers at a movie premiere. Legal super: 'Game ends 6/30/00 ... Sponsored by America's Dairy Farmers and Milk Processors.' The winner was to star in a national Milk Mustache print ad. Agency: probably Bozell (agency of record for the Milk Mustache in 2000; not confirmed). Director: unknown. Also known as Drink Milk Milk Mustache Fame Game 2000 Commercial Got Milk Contest.
2001
13 commercials
got milk?
“Cyber Loot”
Supported the second national on-pack (cap) promotion (USDA). Agency: Bozell (probable).
got milk?
Milk Carton Guy at a rest home (USDA teen TV). Agency: Bozell (probable). Also known as 'You Wanna Dance Old Man?' (fan title, possible).
Familia, Amor y Leche
“Wind-Up Toy (Kids)”
Kids' version of the Wind-Up Toy spot (USDA). Agency: Siboney USA (probable). Also known as Wind Up Toy Kids (Kids).
Familia, Amor y Leche
“Wind-Up Toy (Mom)”
Active kids playing sports and skateboarding; nutrient package of milk (USDA). Agency: Siboney USA (probable). Also known as Wind Up Toy Kids (Mom).
Campaign identity under research
“Milk Carton Guy: 'Gym' (?)”
Milk at the gym (Cartoon Network break, Mar 2001).
got chocolate milk?
Cartoon Network tie-in spots.
got chocolate milk?
Chocolate-milk spot. Director: Rocky Morton.
got chocolate milk?
Chocolate-milk spot. Director: Rocky Morton.
got milk?
Picnic ants with chocolate crumbs wait for a milk spill. Agency: Goodby Silverstein & Partners. Director: Noam Murro.
got chocolate milk?
SpongeBob and Patrick chocolate-milk tie-in.
got milk?
Product spot ending on a cow-print got milk? oven mitt. Agency: Goodby Silverstein & Partners.
2002
14 commercials
got milk?
The weeping ghost of Mexican folklore finds an empty carton. Agency: Goodby Silverstein & Partners. Director: Emmanuel Lubezki.
Más leche, más logro
“Behind (flavored milk)”
Chocolate/flavored-milk version of 'Behind' (USDA). Agency: Siboney USA (probable).
Más leche, más logro
“Behind (white milk)”
Moms with active kids; nutrient package (USDA). Agency: Siboney USA (probable).
got milk?
“Jimmy Neutron - Boy Genius”
With Jimmy Neutron. Nickelodeon-produced TV and print tie-in (USDA). Agency: Nickelodeon (value-added).
got milk?
“Pants”
With Rashid Hardwick. Tight shot of an NBA hopeful's size-16 feet and oversized warm-up pants he keeps pulling up; 'want to grow? the calcium in milk helps'; NBA Rookie of the Year sponsor end card (campaign broke May 2002). Agency: Bozell New York (GCD David Nobay; CD/AD Jan Jacobs; CW Dave Holloway). Director: probably Luke Forsythe / Great Guns (same shoot; not confirmed).
Shake Stuff Up
“Shake Stuff Up: 'Stereo'”
got milk?
“Oreo 'Dilemma' re-tag”
FCB's 1997 Oreo spot aired with the got milk? end line. Agency: Goodby Silverstein & Partners.
2003
13 commercials
Más leche, más logro
“Ballet”
Active child in ballet while mom and family watch her succeed (aired 2003-2004). Agency: Siboney USA (probable). Director: Jorge Colon (dir., per uploader).
Más leche, más logro
“Soccer”
Active child playing soccer while family watches (aired 2003-2004). Agency: Siboney USA (probable). Director: Jorge Colon (dir., per uploader).
Milk Mustache
“SpongeBob SquarePants - Milk Mustache Sweepstakes”
With SpongeBob. TV commercial for the Nickelodeon Milk Mustache Sweepstakes (distinct from the 2001 chocolate-milk spot per USDA wording). Agency: Nickelodeon (value-added).
got milk?
Boy who foresees the future warns guests off the cake; the hostess has no milk. Agency: Goodby Silverstein & Partners. Director: Noam Murro.
healthy moms, healthy kids
“Congratulations / "Open if you've lost" (healthy moms, healthy kids)”
Storyboard frames seen this session: a "Congratulations" card, grocery bags, a milk/chocolate drink bottle, a note reading "Open if you've lost", a mother hugging her daughter, and a kitchen end shot with the super "healthy moms healthy kids" beside a round seal resembling the DFW Pride seal. Uploader calls it a chocolate milk spot and notes only "Even when you lose you win.". Also known as Dairy Farmers of Washington chocolate milk commercial 2003.
Shake Stuff Up
“Shake Stuff Up: 'BarCode'”
got milk?
Woman forces her way forward through a city moving in reverse. Agency: Goodby Silverstein & Partners. Director: Noam Murro.
got milk?
Girl reads 'calcium helps you grow' and gives milk to an ant, which grows huge.
got milk?
Montage of real x-rays set to film music. Agency: Goodby Silverstein & Partners.
2004
6 commercials
Milk Your Diet
With women 25-49 (no celebrity). First weight-loss TV ad (ARF case study): a glass with '24' on it morphs into a curvy shape; replaced by the 'Skinny Glass Woman' executions. Agency: Lowe Worldwide (SVP Jonathan Lange quoted in the ARF case).
Milk Mustache
“Nickelodeon Milk Mustache Sweepstakes”
With kid host; Nicktoons characters on milk-mustache ad layouts (Jenny/XJ-9, Jimmy Neutron, Fairly OddParents, Rugrats' Tommy, SpongeBob). Nickelodeon on-air promo for the 'milk mustache sweepstakes': a boy shows milk-mustache ad pages with Nicktoons characters; the prize is a trip to New York City for a milk-mustache photo shoot; mail-in entry (Nickelodeon Milk Mustache Sweepstakes, PO Box 10909, Rochester NY). Ends with the 'milk mustache sweepstakes' logo, a got milk? card and the Nickelodeon splat. A 60 s promo, likely aired on Nick in 2004. Agency: Nickelodeon (co-promotion). Director: Nickelodeon in-house. Also known as Nickelodeon Milk Mustache Sweepstakes Promo (2004).
Milk Your Diet
Woman wearing a slim milk-glass costume.
got milk?
Pillsbury Doughboy brings cookies to a St Petersburg family; 'Moloko!'. Agency: Goodby Silverstein & Partners. Director: Noam Murro.
2005
2 commercials
2006
6 commercials
got milk?
Scientists from milk-starved planet Brittlactica take a cow home. Agency: Goodby Silverstein & Partners.
Campaign identity under research
“Magic Moments”
Toma Leche
Long-haired Amazon women. Director: Andy Fogwill.
Toma Leche
Town that does its chores with its teeth. Director: Andy Fogwill.
Toma Leche
Family of contortionists. Director: Andy Fogwill.
2007
9 commercials
got milk?
The Adachi family tries to steal the last glass of milk from Fort Fridge. Agency: Goodby Silverstein & Partners. Director: Fredrik Bond.
Más leche, más logro
“Flamenco Dancer Girl”
Hispanic :30 for the three-glasses-of-low-fat-milk message (USDA appendix; Supermarket News). Agency: SiboneyUSA.
Más leche, más logro
“Milk Vignette - Dr. Aliza”
With Dr. Aliza (as named by USDA). Spanish counterpart of the Hargitay vignette. Agency: Siboney USA.
Más leche, más logro
“Superhero Boy”
Hispanic :30 for the three-glasses-of-low-fat-milk message (USDA appendix; Supermarket News). Agency: SiboneyUSA.
Campaign identity under research
Women's small victories ('40 is the new 20'). Director: Marcus Nispel (MJZ).
Toma Leche
Low-gravity town standing for bones.
Toma Leche
Surreal town standing for sleep. Director: Armando Bo / Luciano Podcaminsky.
2008
5 commercials
Campaign identity under research
US Hispanic got milk? spots.
got milk?
Fictional rock star White Gold and the Calcium Twins; music video. Agency: Goodby Silverstein & Partners. Director: Tom Kuntz.
2009
7 commercials
got milk?
~20-minute rock-opera sequel to White Gold. Agency: Goodby Silverstein & Partners.
got milk?
“Parallel B”
With Hispanic families (no celebrity). Second execution of 'Parallel': milk-pour benefit supers ('ayuda... los dientes') intercut with kids and a mom serving milk; ends 'got milk? La leche es bienestar.'. Agency: Siboney USA (slate). Director: unknown. Also known as Got Milk? - Parallel 2 TV Spot 2009.
got milk?
“Value (Dr. Aliza vignette)”
With Dra. Aliza Lifshitz, M.D. (Univision 'Entérate'). Dr. Aliza in a garden pours milk from a pitcher and explains milk's value; super 'Dra. Aliza Lifshitz M.D.'; end card got milk? La leche es bienestar, eligeleche.com, Univision Salud es Vida / Entérate logo. Probably the USDA 2007 'Dr. Aliza vignette' series continued (this execution is 2009). Agency: Siboney USA (probable; same uploader and series). Director: unknown. Also known as Got Milk? - Value TV Vignette 2009 (:30).
got milk?
“Value (Dr. Ana María Polo vignette)”
With Dra. Ana María Polo (Telemundo 'Caso Cerrado'). 15-second 'Value' vignette with the Caso Cerrado judge (per uploader description). Agency: Siboney USA (probable). Director: unknown. Also known as Got Milk? - Value TV Vignette 2009 (:15).
got milk?
“Parallel A”
With Hispanic families (no celebrity). Milk pours into glasses with Spanish benefit supers ('ayuda al crecimiento de los huesos', 'ayuda a regular el sistema inmunológico') intercut with active kids (playground, climbing wall, roller coaster) and moms serving milk; end card 'got milk? La leche es bienestar.'. Agency: Siboney USA (named on slate). Director: slate from 'deep blue sea' (post); director unknown. Also known as Got Milk? - Parallel 1 TV Spot 2009; slate 'Parallel A', code MILK-2805.
Toma Leche
Fairy-tale spots for Toma Leche (Grupo Gallegos).
2010
6 commercials
got milk?
Mootopia's dentist has nothing to do. Agency: Goodby Silverstein & Partners.
got milk?
Mootopia: everyone equally strong. Agency: Goodby Silverstein & Partners.
Refuel America
“TV PSA - Chris Bosh”
With Chris Bosh. USDA: 'television and online public service messages featuring athletes like Chris Bosh and Shawn Johnson'.
Refuel America
“TV PSA - Shawn Johnson”
With Shawn Johnson. Refuel America public service message (USDA).
got milk?
“Milk - Halloween Promo”
With animated. Short animated Halloween online promo for milk by the same Draft FCB team that made 'Latte Love' and the 'My After' web film. Online/social, not TV. Agency: DraftFCB (producer Beth Mack). Director: Daily Planet Ltd. (animation Jon Adler, Scott Pellman). Also known as Milk - Halloween Promo.
got milk?
Land of milk rivers where everyone has perfect hair. Agency: Goodby Silverstein & Partners. Director: Jeff Goodby.
2011
4 commercials
Campaign identity under research
Spanish counterpart of Pour One More.
Campaign identity under research
Celebrities urge pouring one more glass.
got milk?
“Latte Love”
With animated; VO Katie Weber. Animated online spot: 'Milk and coffee were made for each other' - promotes making lattes with milk at home, for a got milk? Facebook promotion. Online video, not TV. Agency: Draft FCB (Chicago); Shopper Effie Silver credits: Draftfcb, Deutsch NYC, Weber Shandwick. Director: Daily Planet Ltd. (Tom Bluett, Jon Adler, Jason Rohler; motion design Dan Moore; sound Matthew Hane). Also known as Latte Love.
got milk?
Game-show style spots on the artificial ingredients in imitation milks. Agency: Goodby Silverstein & Partners. Director: Craig Gillespie (MJZ).
2012
7 commercials
The Breakfast Project
“Aracely Arámbula testimonial”
With Aracely Arámbula (actress). Black-and-white testimonial of the actress on a sofa talking about milk; shot in Mexico City for the same Siboney 2012 talent series as the Bárbara Bermudo piece (which the catalog files under Leche Para América 2013-14). Probably one of the 35 'Proyecto Desayuno' web videos with Hispanic milk-mustache celebrities launched May 2012 (Hispanic PR Blog, 17 May 2012); online video, not a TV spot. Agency: Siboney USA (NY). Director: Black Box (production, Mexico City); uploader Tony Pacheco. Also known as Got Milk Aracely Arambula 1.
The Breakfast Project
With Salma Hayek. Hayek pours milk for her daughter and remembers her mother doing the same (iSpot first airing 3 Aug 2012). Agency: Deutsch NY (CDs Alex Postelnicu, John Corbett). Director: Wally Pfister (dir.).
The Breakfast Project
“Lili Estefan testimonial”
With Lili Estefan (Univision host). Black-and-white testimonial of the TV host at home talking about milk; same 2012 Siboney series as Aracely Arámbula and Bárbara Bermudo. Lili Estefan is named in the May 2012 'Proyecto Desayuno' 35-video web series announcement, so this is most likely one of those online videos, not a TV spot. Agency: Siboney USA (NY). Director: Onda Films (production, Miami); uploader Tony Pacheco. Also known as Got Milk Lili Estefan 1.
The Breakfast Project
Salma Hayek races to get milk for her family's breakfast. Director: Wally Pfister.
got chocolate milk?
“got chocolate milk? 'my After' (Mirinda Carfrae, Hines Ward, etc.)”
Athletes' post-workout recovery ads.
2013
10 commercials
got milk?
Milk before bed: a flying dream. Agency: Goodby Silverstein & Partners.
Toma Leche
Spanish-language bedtime dream: piñata cars collide. Agency: Goodby Silverstein & Partners.
The Breakfast Project
With families. Protein-at-breakfast spot ('El Súper Alimento del Desayuno'); iSpot first airing 22 Aug 2013. Agency: MGSCOMM or SiboneyUSA (handover year not established). Also known as El Súper Alimento del Desayuno.
Toma Leche
Spanish-language bedtime dream battle. Agency: Goodby Silverstein & Partners.
got milk?
Milk before bed for better dreams: a goddess dream. Agency: Goodby Silverstein & Partners.
Campaign identity under research
Spanish-language breakfast campaign.
Campaign identity under research
The Rock fights his way back with milk for his kids; first Super Bowl got milk? ad.
The Breakfast Project
Head-to-head breakfast matches.
2014
12 commercials
Built With Chocolate Milk
IRONMAN champion recovery spot.
Milk Life
With Lauren Lakis. A dog walker starts her day with milk to hold a pack of dogs. Agency: Lowe Campbell Ewald, New York. Also known as Dog walker.
got milk?
“Got Milk? TV Spot (Spanish): breakfast protein keeps you full”
'La proteína en la leche del desayuno te puede dejar satisfecho por más tiempo' (iSpot, 24 Jan 2014). Agency: Deutsch (iSpot credit). Also known as iSpot 7Tfn.
Built With Chocolate Milk
With Luke McKenzie. Team Chocolate Milk athlete :15.
Milk Life
“Make the Most of Your Morning with Milk”
Morning-protein spot (archivist's title). Agency: Lowe Campbell Ewald (probable: agency of the period).
Milk Life
“Proyecto Alimento vignette / Milk Life CTA”
Univision/Telemundo-style integrated vignettes and call-to-action :15s. Director: Creative Capabilities (post). Also known as MILKPEP 'PROJECTO ALIMENTO' vignette; MILK Pep CTA Commercial; MilkPep 'MILK LIFE' Commercial.
The Breakfast Project
Spanish-language spots for moms (protein).
got milk?
Young firefighter recalls milk with his mother. Agency: Goodby Silverstein & Partners. Director: Armando Bo.
got milk?
Girl in a shopping cart sees herself as a future athlete. Agency: Goodby Silverstein & Partners.
Milk Life
“Milk Life launch spots ('Breakdancer', 'Water Wings', 'Tango', 'School Bus', 'Anthem')”
People powered by splashes of milk; 'what 8 grams of protein looks like'.
2015
11 commercials
Milk Life
“Potential”
Kids doing gymnastics, skateboarding, sewing and ballet powered by milk. Agency: Lowe Campbell Ewald (probable: agency of the period). Also known as Power Your Potential.
Built With Chocolate Milk
“Professional Basketball Player Kevin Love Rebounds with Chocolate Milk”
With Kevin Love. Long-form companion to 'The Art of Rebounding' (893K views). Also known as Why Kevin Love Recovers With Chocolate Milk (:46, LKXWCxVxKuU).
Milk Life
“Spelling Bee”
With Grace Briella Wilcox, Jeff McNeal. Ingredient spelling bee: 'lecithin' (almond milk) vs. 'milk'; 'Get Real. Get Milk.'. Agency: Lowe Campbell Ewald (probable: agency of the period).
Milk Life
Girl ditches water wings and sprouts milk wings ('Begin every day with milk'). Agency: Lowe Campbell Ewald (probable: agency of the period). Also known as Water Wings (2014) recut.
got milk?
Food collage pairing milk with spicy food. Agency: Goodby Silverstein & Partners. Director: Joel Kefali.
got milk?
Kaleidoscopic food collage pairing milk with sweets. Agency: Goodby Silverstein & Partners. Director: Joel Kefali.
2016
16 commercials
Milk Life
“Atletas Olímpicos - Danell Leyva”
With Danell Leyva. Leyva's mother made sure he drank milk to reach the Olympics.
Built With Chocolate Milk
“Best on the Ice - Zach Parise”
With Zach Parise. Parise picks chocolate milk as his post-workout drink. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Built With Chocolate Milk
“Built With Chocolate Milk: Jessica Hardy & Tyler Clary (Olympics)”
Milk Life
With Caitlin Leverenz, Emma Taber. Mom's sticky notes on young Caitlin's milk bottles. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“Disney Channel: It All Adds Up - Jennifer Kessy”
With Jennifer Kessy. Volleyball player's eating plan adds up. Agency: Campbell Ewald / Disney Channel.
Milk Life
“Disney XD: Active - Jennifer Kessy”
With Jennifer Kessy, Cameron Boyce. Kessy and Cameron Boyce talk milk and protein. Agency: Campbell Ewald / Disney XD.
Milk Life
“How Much Sugar”
Get Real comparison of sugar in milk alternatives (official upload, 1.4M views). Agency: Campbell Ewald (probable).
Built With Chocolate Milk
“Ironman Champion - Mirinda Carfrae”
With Mirinda Carfrae. Carfrae on her love of racing as she runs, rides and crosses the line. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source). Also known as Built With Chocolate Milk TV Spot, 'Ironman Champion' Feat. Miranda Carfrae.
Campaign identity under research
Spanish-language Milk Life spots.
Milk Life
“Not Enough Protein”
Tips to add protein to breakfast: milk with meals, hot cereal made with milk. Agency: Lowe Campbell Ewald (probable: agency of the period).
Built With Chocolate Milk
“Proven Recovery”
Cyclists grind out mountain roads; chocolate milk 'studied and researched' unlike sports drinks. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source). Also known as America's Milk Companies: Built With Chocolate Milk.
Milk Life
With Caitlin Leverenz. Olympic swimmer promotes the summer prize promotion. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“The Other 98%”
With Jessica Cannon (VO). Compares real milk's nutrients with almond milk's (mostly water). Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source). Also known as The Other 98 Percent.
Toma Leche
Holiday web films (call to Santa, cookie battles).
2017
20 commercials
got milk?
A glass of milk goes on dates with foods (Kyle Bean). Agency: Goodby Silverstein & Partners.
Built With Chocolate Milk
“140.6 Miles - Mirinda Carfrae”
With Mirinda Carfrae. The 140.6-mile IRONMAN distance and Carfrae's recovery. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“Baloncesto”
Mother encourages her daughter before a basketball game. Also known as El gran juego (probable).
Milk Life
“Cooking Channel: Next Generation”
With Jaden, Koddi and Wade Dunn. A kid chef makes Saturday breakfast; mom makes sure milk is on the table. Agency: Cooking Channel.
Built With Chocolate Milk
“ESPN: Toughest Battles”
A wildcat mascot recovers with chocolate milk after a triple-overtime win (SportsCenter). Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“HGTV: Next Gen Designer”
HGTV co-branded Milk Life spot (no description on iSpot). Agency: HGTV.
Milk Life
“Nickelodeon: Might of Milk”
A small milk bottle aspires to be a nutrient powerhouse. Agency: Nickelodeon 'Spotlight On' segment.
Milk Life
“Nickelodeon: Milk Powers Mobilize”
Superhero milk bottles activate their 'milk powers'. Agency: Nickelodeon (sponsor message).
Milk It!
With JoJo Siwa (online version). Boy psyches himself up with milk before facing a girl opponent. Agency: Nickelodeon. Also known as JoJo Siwa Milks It on Worldwide Day of Play.
Milk Life
“Obra escolar”
Mom tells her son he's cast as a tree because trees must be strong, like him. Also known as Obra de la escuela.
Milk Life
“Patinaje”
Mother takes her daughter skating; USDA's 'young ice skater' Encouragement spot (Winter Olympics tie). Also known as Patinadora sobre hielo.
Milk Life
“Por las mamás”
Kids say what they love about their mothers. Also known as Mamá, sólo hay una (probable).
Milk Life
“The Ingredients List”
Pie charts: real milk's three ingredients vs. flavored almond milk's many. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“USA Network: Breakfast - Cat Greenleaf”
With Cat Greenleaf. 'Talk Stoop' host pours milk for her boys at breakfast. Agency: USA Network.
Built With Chocolate Milk
“Built With Chocolate Milk: skeleton (Jimmy Nguyen)”
Milk Life
Two Olympic commercials (moms and kids).
2018
17 commercials
Milk Life
“Discovery Family: All Together Now”
Wholesome like Discovery Family: serve milk with meals. Agency: Discovery Family.
Milk Life
“Growing Kids”
Nutrient gaps in kids; serve dairy milk at mealtimes. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Built With Chocolate Milk
With Michele Gonzalez. Hearst partnership film (Runner's World).
Built With Chocolate Milk
With Mia Kang. Hearst partnership film (Women's Health).
Built With Chocolate Milk
“Mirinda Carfrae Shuts Out the Voices”
With Mirinda Carfrae. Short Carfrae film (61K views; possibly a paid online ad).
Built With Chocolate Milk
With Alison Tetrick. Hearst partnership film (Bicycling).
Built With Chocolate Milk
“Swish - Klay Thompson”
With Klay Thompson. Swish after swish at a community court; pro tip on chocolate milk protein. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
Champions are built, not born; 9 in 10 Olympians grew up drinking milk. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Built With Chocolate Milk
“What I'm Building - Mirinda Carfrae”
With Mirinda Carfrae. Carfrae trains for 140.6 miles: 'this is what I'm building'. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk Life
“Yes or No”
1 in 2 kids lack calcium, vitamin D and potassium: serve real milk at mealtime. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
got milk?
Kid imparts wisdom over chess. Agency: Gallegos United.
got milk?
Kids at a diner complain about brushing and flossing. Agency: Gallegos United.
got milk?
School 'tunnel of terror'; milk is there for you. Agency: Gallegos United.
got milk?
Kids talk like tired adults over milk. Agency: Gallegos United.
2019
18 commercials
Built With Chocolate Milk
With Al Horford. Celtics' Horford sets the tone and recovers with chocolate milk. Agency: Campbell Ewald (ECD Chip Rich, AD Tyler Emmons, CW Amy Lazo).
Milk It!
“Cartoon Network: Shred the Gnar”
With Pilot Bunch. A stoked kid lists milk's nutrients that help you level up. Agency: Cartoon Network.
Milk. Love What’s Real.
“Cooking Channel: Homemade Hot Chocolate - Molly Yeh”
With Molly Yeh. Back-to-school snacks: s'mores hand pie and dairy milk. Agency: Cooking Channel.
Milk It!
“Disney Channel: New Trick”
A soccer kid creates a new trick: 'you just have to milk it'. Agency: Disney Channel.
Built With Chocolate Milk
With Drew Hanlen. Condé Nast/GQ partnership film.
Milk. Love What’s Real.
“Food Network: Creations - Molly Yeh”
With Molly Yeh. Yeh's food creations start with what you know, and milk. Agency: Food Network.
Built With Chocolate Milk
With Katie Ledecky. Olympic swimmer sets a new goal after each one and refuels with chocolate milk. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source). Also known as Katie Ledecky Never Looks Back (:15).
Built With Chocolate Milk
“Marathon Runner, Wellness Blogger Shares Her Tricks For Recovery (Bon Appétit with BWCM)”
With Becky LaChance. Bon Appétit partnership film (344K views).
Built With Chocolate Milk
“Never Stop Chasing the Feeling”
Short Built With Chocolate Milk film (official channel).
Built With Chocolate Milk
“Recover Smart with Mirinda Carfrae (SELF with BWCM)”
With Mirinda Carfrae. SELF partnership film.
Milk It!
Kids breakdance, box and mountain-bike to T. Rex's 'Children of the Revolution'. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Built With Chocolate Milk
With Al Horford. Spanish version: few Hispanics play pro basketball, but nothing stops passion. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
got milk?
Short spots by 1stAveMachine / Gallegos United. Agency: Gallegos United.
got milk?
Schoolhouse Rock-style film with a talking carton voiced by Billy West. Agency: Gallegos United. Director: JJ Sedelmaier.
got milk?
Clay-animated shorts, one milk benefit each (Becho & Mab). Agency: Gallegos United.
2020
12 commercials
got milk?
Kids present good news from home during the pandemic. Agency: Gallegos United.
Milk. Love What’s Real.
“Good Stuff”
People need the good stuff now: family, comfort, love. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
Milk. Love What’s Real.
“Good Stuff: Brothers”
Two brothers' video games and a milk-chugging contest. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
got milk?
Splashing it on your face, iced coffee, dunking cookies. Agency: Weber Shandwick.
got milk?
“got milk?”
The 'got milk?' campaign is back with this new, fun and catchy ad. Storyboard frames: user-generated-style clips (pouring, dancing, a kiddie pool) and end cards "#pourmilk" and "#gotmilk" - this matches the national MilkPEP 2020 got milk? revival (#gotmilkchallenge), posted by ADANE rather than ADANE-made.
got milk?
With JuJu Smith-Schuster. Pouring milk with your feet, from a giant champagne glass; share with a hashtag. Agency: Weber Shandwick.
Milk. Love What’s Real.
“Juntos”
COVID-era: we're all in this together, keeping families strong. Also known as No estamos solos (probable).
got milk?
Celebrating 'leche life': cereal, smoothie, straight from the carton. Agency: Weber Shandwick. Director: SHINDIG (music). Also known as Milk PEP - Leche Life.
Milk It!
“Stepping Off the Earth - Bryce Wettstein”
With Bryce Wettstein. Team USA skateboarder: being on a board feels like stepping off the Earth. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source). Director: Stacy Peralta (dir.), Chelsea Pictures (probable match). Also known as Bryce Wettstein | Milk It! Skateboarding; MILKPEP / Milk / Campbell-Ewald (dir. Stacy Peralta) (probable).
Milk. Love What’s Real.
“What We Have”
Milk companies will make sure families have the milk they need during the crisis. Agency: Campbell Ewald (probable: MilkPEP agency of the period, not named by the source).
got milk?
“got milk? returns ('What You Got', 'Keep It Goin'', 'Mmmmilk', 'Ready Player Yum', 'Can't Be Beat', 'Oye!')” ▶ Watch
User-generated got milk? spots (Katie Ledecky etc.).
2021
12 commercials
Gonna Need Milk
Athletes on extreme challenges. Director: Nick Martini.
got milk?
Boy sips milk and drums while kids do bike, skate and trampoline tricks. Agency: Nickelodeon.
Gonna Need Milk
With Derrick Henry. Titans RB takes on a supermarket. Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
Ways people enjoy milk in the morning, cereal and coffee. Agency: Weber Shandwick. Director: SHINDIG feat. Chief Wakil (song).
Milk Life
With Hannah Roberts (BMX). BMX freestyler's Olympic story. Agency: Weber Shandwick. Director: Jake Zalutsky (dir.); Picture North.
Gonna Need Milk
With Justin Herbert. Chargers QB vs. drones. Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
Brian Baumgartner (and Julissa Calderon in Spanish) tells passers-by alarming nonsense. Agency: Gallegos United.
Gonna Need Milk
With Terry McLaurin. Washington WR vs. a cannon. Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
“The Fridge”
got milk? spot posted to the Milk TV feed (Jul 2021). Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
“The Fridge, Reporter”
Second 'The Fridge' execution (Jul 2021). Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
With Derrick Henry. Titans running back on learning from his grandmother that milk built his bones. Agency: GALE (MilkPEP agency of record from Mar 2021).
2022
21 commercials
Gonna Need Milk
“Big Ole Glass”
Height/growth spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Bodybuilder”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Cake Check”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Dance Off”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Denied”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Excalibutter”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Eyebrows”
Height/growth spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Glutes”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Gonna Need Milk - JuJu Smith-Schuster”
With JuJu Smith-Schuster. Smith-Schuster shows off his moves with friends. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: song 'Juju' (London Elixir).
Gonna Need Milk
“Growth Spurt”
Height/growth spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Hold Tight”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Limitless”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Milk Dude”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Milk Milk Milk”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
A chocolate-milk bottle locks out its last bench-press rep. Agency: GALE (MilkPEP agency of record from Mar 2021).
Gonna Need Milk
“Muscle Motivation”
Muscle/protein spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Pole Vaulting”
Height/growth spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“The Routine”
Hydration spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Volleyball”
Height/growth spot. Agency: GALE (MilkPEP agency of record from Mar 2021) (GCD André De Castro per crew uploads).
Gonna Need Milk
“Women's football spot”
Women's tackle/flag football spot timed to the Super Bowl. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Casa Decker (crew upload). Also known as MILK_PEP_WOMENS_FOOTBALL ('Superbowl Spot').
got milk?
Diego Boneta walks through a world where everyone tells the truth. Agency: Gallegos United.
2023
5 commercials
Campaign identity under research
Mock launch of a milk made from wood.
Gonna Need Milk
iSpot lists a :30 with no description. Agency: GALE (MilkPEP agency of record from Mar 2021).
got milk?
“Everyone Wants to be Milk”
Mock milks made from octopus, ghosts, rainbows and hot dogs. Agency: Gallegos United.
got milk?
Fictional start-up premised on a glass of real milk; inventions series. Agency: Gallegos United.
2024
9 commercials
Dairy Diaries
With Vanessa Bayer. Bayer spends a week on Beck Farms, NY; Roku Channel branded series. Agency: GALE (MilkPEP agency of record from Mar 2021).
Every Woman’s Marathon
With Amanda Gorman. Gorman's manifesto announcing the only US women's marathon (Savannah, 16 Nov 2024). Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Renée Mao (dir.); Tool of North America.
Gonna Need Milk
“Height (How It Started)”
Mom vignette: milk helps kids grow. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Bonnie + Alison; Good Times. Also known as Good luck, mom. Milk helps kids grow.
Gonna Need Milk
“Sleep (Hey Mama)”
Momfluencer parody: moms need sleep, not #INSPO. Agency: GALE (MD Creative Geoff Edwards). Director: Bonnie Dennison & Alison Barton (Bonnie + Alison); Good Times.
Gonna Need Milk
“Sleep (How It Started)”
'How it started / how it's going' mom vignette: milk helps kids sleep. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Bonnie + Alison; Good Times. Also known as Now 'night, night' doesn't mean 'see you at 3 am'; MilkPEP Mom Com_Sleep.
Gonna Need Milk
“Strength (Hey Mama)”
Homesteading/fitness momfluencer parody on strength. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Bonnie + Alison; Good Times.
Gonna Need Milk
“Strength (How It Started)”
Mom vignette: milk helps build strong muscles. Agency: GALE (MilkPEP agency of record from Mar 2021). Director: Bonnie + Alison; Good Times. Also known as Hi-ya!!! Milk helps build strong muscles.
got milk?
Two films about family moments. Agency: Gallegos United.
2025
10 commercials
Every Woman’s Marathon
Launch video for the 2025 race. Agency: GALE (MilkPEP agency of record from Mar 2021). Also known as MilkPEP_EWM_LaunchVideo.
Texas Tech chocolate milk
“New Rule - No Mustaches!!!”
With Joey McGuire (Texas Tech football coach), Jacob Rodriguez (player). Online chocolate-milk partnership video; title plays on milk mustaches (a frame still is already in states2 as texas_2025_dairy-max-no-mustaches-tv-spot_VIDEO-STILL.jpg).
got milk?
Moms as 'real influencers'. Agency: Gallegos United.
Gonna Need Milk
“Ultimate Focus Hack”
'Just to be clear, you're supposed to drink milk. But this works, too.'. Agency: GALE (MilkPEP agency of record from Mar 2021).
Campaign identity under research
Video-game boss keeps losing to milk-powered gamers.
Milk Can Help
Animated :15s. Director: WERE (Nexus Studios).
Campaign identity under research
Tongue-in-cheek $1,000 milk gallon.
got milk?
Touring studio photographs Californians with milk mustaches. Agency: Gallegos United.
2026
3 commercials
got milk?
“Fueling Fandom Since Forever sweepstakes”
Sweepstakes spots for 10 viewing-party tickets. Agency: Gallegos United.
milkXP
“milkXP YouTube series”
With creators incl. Kai Cenat (per DesignRush). Creator + educator YouTube series (financial literacy semester). Agency: GALE (MilkPEP agency of record from Mar 2021).
Gonna Need Milk
“Morgan & Morgan Zombie parody”
With John Morgan. Injury-lawyer ad parody: whole milk feeds kids' brains, which zombies want. Agency: GALE (CMD Josh Braithwaite, GCD André De Castro). Also known as MilkPEP - John Morgan - Zombies.
Know one that is missing?
Regional spots, Spanish-language spots and anything that only ran for a few weeks are the hardest to find. If you remember one, recorded one, worked on one or have a tape with one on it, get in touch through joshuadudley.com. A rough description and the year are enough to start.