Milk Mustache Database

Notes

A husband comes into a dark kitchen at night, where his wife sits with a bowl of cereal and a carton. Thinking she has found him out, he confesses that the ring he gave her is a cubic zirconia and that he once spent time in prison; she lifts the empty carton: “You drank the last of the milk.”

Made by: California Milk Processor Board (then the California Fluid Milk Processor Advisory Board); agency Goodby, Silverstein & Partners.

Got Milk? The Book (1999) numbers it Commercial #2 and says it debuted in October 1993 with “Aaron Burr” (pp. 4, 62). Manning calls it “Our most subtle spot. Still considered some of the best copywriting in the campaign”; as first edited it fizzled out, and Jeff Goodby found “about a second and a half of film” in the outtakes, the husband’s shrug and smile, that saved it (p. 48).

The production company’s upload is titled “Got Milk? Cubic Zirconia”; fan copies are titled “Did You Think…”, “Secrets” and “Got Milk? 1997”. The Bridge Brands complaint of 2014 lists the spot as “Couple”.

Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).