Beyond the Mustache:this campaign carries no milk mustache.
CMPB· 1993
Aaron Burr — launch commercial
Release year:1993
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television commercial, 60 seconds
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television commercial, 60 seconds
Notes
The advertisement that started everything. A history enthusiast, alone in a dim warehouse of artefacts, eats a peanut butter sandwich while a radio quiz offers $10,000 for naming who shot Alexander Hamilton. He knows it is Aaron Burr and cannot say it. Agency Goodby, Silverstein & Partners; creative direction Jeff Goodby and Rich Silverstein; art direction Erich Joiner; copy Scott Burns and Chuck McBride; directed by Michael Bay before his feature debut; starring Sean Whalen. Won Best in Show at the 1994 Clio Awards. No mustache appears.
Image: frame from the 1993 “Aaron Burr” spot as posted by the CLIO Awards (source).