About & contact

The Milk Mustache Database is an independent collector’s archive of the milk mustache advertising campaign — “Milk. What a surprise!”, “Milk. Where’s your mustache?” and “got milk?” — from its launch in 1994–95 onward, together with the contests, promotions, merchandise, foreign versions and parodies it produced. Each record gives what is known about an ad: who is in it, when and where it ran, what the copy says, and where a copy of it can be found.

The site was created and is maintained by Joshua Patrick Dudley. Corrections, scans of missing ads and placement information are welcome through joshuadudley.com.

Not affiliated

This site is not affiliated with, endorsed by or connected to the Milk Processor Education Program (MilkPEP), the California Milk Processor Board, Dairy Management Inc., the National Dairy Council, their advertising agencies, or any brand, publication or person shown in the ads. “got milk?” and the other trademarks shown belong to their owners.

Copyright

The advertisements reproduced here remain the property of their copyright holders. They are shown for historical documentation, research and commentary on the campaign. If you hold the rights to an image and would like it credited differently or removed, please get in touch through joshuadudley.com and it will be dealt with promptly.