“Lifeboat”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
A lifeboat full of stranded passengers, graham crackers and an empty thermos of milk. The still, in black and white, shows a man holding a thermos upside down over a cup while another watches.
Made by: California Milk Processor Board (then the California Fluid Milk Processor Advisory Board); agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999) numbers this Commercial #3 and lists it among the spots that followed the two launch commercials in November 1993 (p. 62). Michael Bay directed it on an island, where the lifeboat “kept sinking with the full cast aboard” and was patched with cloth tape (p. 49); Manning’s verdict was “It turned out not to make sense and wasn’t all that funny.” (p. 51).
The AICP Show archive lists it among its 1994 honorees (Advertising Excellence / Campaign), client recorded as Milk Advisory Board, production company Propaganda Films, director Michael Bay, director of photography Mark Plummer, agency Goodby, Berlin & Silverstein, creative director Jeff Goodby, art director Erich Joiner.
About this entry
“Lifeboat” is an entry filed under California got milk? advertising dated 1993, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,215 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: got milk? grocery-cart ad — white lettering on black (California), “Baby and Cat”, Cal Ripken Jr. “An MVP’s mind is always on THE GAME.” milk commercial — “MILK. It does a body good!” (video stills), Cal Ripken Jr. “Drink Your Milk.” card, Aaron Burr — launch commercial, got milk? — California Milk Processor Board.