Milk Life × Team USA
Sponsoring body:MilkPEP
Collections:Beyond the Mustache
Type:Sponsorship, five-year Olympic partnership
Notes
A first-of-its-kind category partnership between the Milk Life campaign and the United States Olympic Committee, running five years across Rio 2016, PyeongChang 2018 and Tokyo 2020, with white milk supporting the Olympic and Paralympic teams and chocolate milk partnered with USA Swimming. Built on the nine essential nutrients and eight grams of protein per eight-ounce glass.
Main image replaced with the full-size art (1994x2700) issued with the press release of May 31, 2012 (PR Newswire).
The five-year sponsorship of the US Olympic Committee was announced on January 19, 2016.
Main picture changed on 2026-10-17. The picture shown before was the 2012 Breakfast Project ad with Carmelo Anthony, Aly Raisman and teammates (main-campaign #341), which predates this 2016–2020 partnership. The picture now shown is the 2017 MilkPEP trade ad “Milk Takes Center Stage”, which names Team USA.
Watch the commercial
Milk Life / Team USA — Danell Leyva, Bar Routine (:15) · Copy kept on this site.
Related ads
Alison Tetrick — “Respect the Pavement” (Built With Chocolate Milk, 2018), Built With Chocolate Milk — Rock ’n’ Roll Seattle Marathon mustache-on-a-stick promo, Craig Alexander — Built With Chocolate Milk ‘Determination’ (IRONMAN), Craig Alexander — Built With Chocolate Milk ‘The Distance’ (IRONMAN), Bones Love Milk, Built With Chocolate Milk — Jessica Hardy (USA Swimming), Built With Chocolate Milk — Tyler Clary (USA Swimming)