Milk Mustache Database

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Vermont Milk — Where’s your mustache?

Vermont Department of Agriculture milk-mustache advertising featuring Fred Tuttle.

Original illustration for the Vermont Milk — Where’s your mustache? collection
Campaign illustration

Campaign history

Fred Tuttle and Vermont’s dairy farms

Fred Tuttle appears with a milk mustache, milk and cookies in an advertisement credited to the Vermont Department of Agriculture. Its sign-off reads “VERMONT MILK Where’s your mustache?” The copy connects drinking Vermont milk with preserving family dairy farms, drawing on Tuttle’s screen persona in Man with a Plan. The archived record dates the ad to 1997. Source: Ad in the archive.

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