Every Woman’s Marathon
Team Milk’s women-centered marathon and related films.
Campaign history
A race and a media campaign
Team Milk created Every Woman’s Marathon as a women-centered race and a platform for runners’ stories. MilkPEP described the inaugural Savannah, Georgia event as a marathon designed for women by women. More than 7,000 women signed up for the November 2024 event, and over 40 percent of its participants were first-time marathoners, according to MilkPEP. Source: MilkPEP.
What made it visible
The campaign joined training support, runner stories, promotional films, and an in-person race. MilkPEP’s event account describes a virtual participation option, finish-line celebrations, and chocolate milk after the race. This archive catalogs its films as campaign media while keeping the race itself distinct from a standard television ad. Source: MilkPEP.
After Savannah
MilkPEP announced a second event in Scottsdale, Arizona, for November 2025. The launch video for that event is cataloged below. The campaign shares Team Milk’s wider performance themes but has a dedicated identity and page so its films are not buried under the broader Gonna Need Milk listing. Source: MilkPEP.
Print ads and campaign material (0)
Print items have not yet been assigned to this campaign in this index.