“VERMONT MILK Where’s your mustache?” — Fred Tuttle ad (Vermont Department of Agriculture, 1997)
Category:Regional or unofficial milk mustache piece
Collections:Regional and unofficial milk mustaches
Type:Full-page magazine ad
Printed tagline:VERMONT MILK Where’s your mustache?
Notes
A full-page colour ad: an elderly man in a blue cap lettered “FRED”, a striped shirt and denim overalls, with a milk mustache. In front of him are a glass mug of milk and a plate of cookies. The copy reads: “It’s hard work being a famous movie star. That’s why I make sure I always drink my milk. Drinking Vermont milk does more than build strong bones – it helps preserve Vermont’s family dairy farms. Believe me, if dairy farmers didn’t need help, I would never have run for the house.”
The sign-off is “VERMONT MILK Where’s your mustache?” with a service mark. The credit along the edge of the page reads “Fred Tuttle ©Vermont Department of Agriculture” and “Photo by Patricia”, followed by a surname that the edge of the scan cuts off.
Issued by: Vermont Department of Agriculture, as the credit line reads. A state piece, not one from the national campaign. It carries the national campaign’s line “Where’s your mustache?”, with “VERMONT MILK” in place of “MILK”.
The picture filed here as the “Fred Tuttle article parody” (1998) is a magazine photograph of this ad on a yard sign.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Vermont Life | Summer 1997 (vol. 51 no. 4) find this issue | scan page 1 | Full-page ad | archive.org/details/rbmsbk_ap2-v4_1997_V51N4 | The page after the front cover |
About this entry
“VERMONT MILK Where’s your mustache?” — Fred Tuttle ad (Vermont Department of Agriculture, 1997) is a regional or unofficial milk mustache piece dated 1997, filed in the collection “Regional and unofficial milk mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Full-page magazine ad. Printed line: “VERMONT MILK Where’s your mustache?”. Recorded appearances: Vermont Life (Summer 1997 (vol. 51 no. 4) find this issue).
Related entries: 1997 Green Bay Packers team photo with coupons — Dean’s Milk, Ice Cream & Dips, Dick Bennett & Jane Albright — “Wisconsin Milk: The Mustache of Distinction” (University of Wisconsin basketball coaches), Holly Meudt & Gov. Tommy Thompson — “Wisconsin Milk: The Mustache of Distinction” (1997), Pennsylvania Senate Agriculture Committee members in “milk mustaches” and “Got Milk?” hats — June Dairy Month 1997 (newspaper photograph), "Make Your Dairy" Ultimate Breakfast Challenge — got milk? / National Dairy Council sweepstakes, Alex & Eddie Van Halen, Amy Grant.