“Lunchroom”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
A fourth-grade bully raids second-grade girls’ lunchboxes and finds every thermos empty; from the last girl’s thermos falls a piece of lined paper reading “GOT MILK?”, and she blows him a raspberry.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999) tells the story (pp. 113–116) and prints the script (pp. 160–161: “So, what did mommy make us for lunch today?”); it dates the spot May 1997. The Bridge Brands complaint of 2014 lists “Lunchroom” among the board’s award-winning spots.
A fan upload titled “Got Milk commercial school bully 1998” is shown in the player below, but it has been matched by its title only; no confirmed copy has been found, so the record has no picture.
Watch the commercial
Video posted on YouTube by Nate Mendl. It is shown here from YouTube; this site does not host it. The match between this upload and the commercial is not confirmed.
About this entry
“Lunchroom” is an entry filed under California got milk? advertising dated 1997, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: Cookie Monster got milk? poster, got milk? grocery-cart ad — gingerbread man (California), got milk? poster and grocery-cart ad — Snap, Crackle and Pop (California), got milk? poster and grocery-cart ad — frosting-covered beaters (California), "Make Your Dairy" Ultimate Breakfast Challenge — got milk? / National Dairy Council sweepstakes, 1997 Green Bay Packers team photo with coupons — Dean’s Milk, Ice Cream & Dips, Alex & Eddie Van Halen.