“Birthday Party” (the magician)
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
An inept magician at a party of senior citizens makes their milk disappear.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999) numbers it Commercial #19: “The world’s most inept magician ticks off a party of senior citizens by making their milk disappear”; eight actors with an average age of 75 and a 14-hour day; first ran April 1996 (p. 112). It is not the 2003 “Birthday” (cmpb-tv-birthday-2003).
A fan upload names the director as Kinka Usher and the magician as Bruce Gold.
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
Watch the commercial
Video posted on YouTube by gforcemedia. It is shown here from YouTube; this site does not host it.
About this entry
“Birthday Party” (the magician) is an entry filed under California got milk? advertising dated 1996, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: Buffalo Bills “Power up your breakfast in school.” got milk? poster, New England Dairy and Food Council television commercial (video still), got milk? grocery-cart ad — milk carton with a fuel gauge (California), “Bus”, ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken.