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CMPB · c.1996–1997

“Bus”

Release year:c.1996–1997
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?

Notes

A man on a long bus ride with a cookie and no milk passes a sign, “Next food 420 miles”.

Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.

The upload is by the actor, Sean Sweeney, who credits the director Kinka Usher. A fan upload of a Los Angeles broadcast is dated April 22, 1997 by its uploader, and the Bridge Brands complaint of 2014 lists “Bus” among the board’s award-winning spots; the year here is an estimate from those.

Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).

Main image

Still from the commercial (video thumbnail)

Still from the commercial (video thumbnail), from the YouTube upload by Sean Sweeney.

Watch the commercial

Video posted on YouTube by Sean Sweeney. It is shown here from YouTube; this site does not host it.

About this entry

“Bus” is an entry filed under California got milk? advertising dated c.1996–1997, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.

Related entries: Buffalo Bills “Power up your breakfast in school.” got milk? poster, New England Dairy and Food Council television commercial (video still), got milk? grocery-cart ad — milk carton with a fuel gauge (California), “Birthday Party” (the magician), ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken.

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