Main • #24
Al Michaels / Frank Gifford / Bob Costas
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:5
Category:Main campaign
Collections:Main Campaign
Times published:5
Notes
MilkAdMan main campaign number; see Placements for recovered issue evidence.
Also documented: Al Michaels / Frank Gifford / Bob Costas — later “got milk?” reprint (high-resolution) — Format: High-resolution 2000px reprint scan (MilkAdMan)
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:Sportscasters
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Clean no-background version — Sports Illustrated Aug 26 1996 back cover
Alternate image considered for this ad — from The Milk Mustache Book (1998): Frank Gifford, Bob Costas & Al Michaels in casual clothes. Shot May 7, 1996, New York City.
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Al Michaels/Frank Gifford/Bob Costas
Format:Print/campaign creative
Bamboo Trading:
Original period printed ad — MILK. Where's your mustache?
Printed tagline:MILK. Where's your mustache?
Format:Original magazine tear-sheet scan· English
Format:Original magazine tear-sheet scan· English
Original Al Michaels / Frank Gifford / Bob Costas magazine ad scan. A period copy, photographed at an angle.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Main campaign ad
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.