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CMPB · 2013

Bedtime campaign — “Piñata Cars”, “Battle”, “Goddess”, “Flight”

Release year:2013
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television, phone line and bus shelters
Printed tagline:Toma Leche / got milk?

Notes

Milk before bed for better dreams. It was the first campaign to use one theme in both languages, and it had a sleep hotline.

Made by: California Milk Processor Board; agencies Grupo Gallegos and Goodby, Silverstein & Partners.

Main image

Bedtime campaign — “Piñata Cars”, “Battle”, “Goddess”, “Flight”

Stills from tomaleche.com, from the Wayback Machine.

More images of this ad — click to enlarge

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