CMPB · 2018
“You Can Always Count on Milk”
Release year:2018
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television and digital
Printed tagline:You Can Always Count on Milk
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television and digital
Printed tagline:You Can Always Count on Milk
Notes
Children talk over glasses of milk like tired adults. The first campaign by Gallegos United, launched on July 9, 2018, in five languages, with a reported budget of $16 million.
Made by: California Milk Processor Board; agency Gallegos United.
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