Beyond the Mustache:this campaign carries no milk mustache.
CMPB· 1990s
got milk? licensed kitchenware advertising
Release year:1990s
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Product advertising for licensed goods
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Product advertising for licensed goods
Notes
Goodby produced advertisements for got milk? licensed products: first baby bottles printed with the logo, then oven mitts. CMPB went on to sell baby bibs, aprons and dish towels. Distinct from the Milk Mustache merchandise in the main archive because the goods carry the tagline only.
Image: still from Goodby’s “Oven Mitt” :30, which ends on a cow-print got milk? oven mitt. Its slate is dated 9/24/2001 and marked as an editor’s cut, so the oven-mitt spot is from 2001 rather than the 1990s (YouTube). No baby-bottle ad has been found.