“La Llorona”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
The weeping ghost of Mexican folklore drifts through a house at night and finds an empty milk carton in the refrigerator.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
The board’s release of January 14, 2002 announced it; directed by Emmanuel Lubezki. The site’s campaign story calls it the campaign’s first Spanish-language spot on English-language networks, conceived by four students at Art Center. The upload is by one of those students, Ali Alvarez.
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
Watch the commercial
Video posted on Vimeo by Ali Alvarez I Brand Work. It is shown here from Vimeo; this site does not host it.
About this entry
“La Llorona” is an entry filed under California got milk? advertising dated 2002, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”.
Related entries: Daymond Langkow “got milk?” growth chart — Dairy Council of Arizona (Phoenix Coyotes), Shake Stuff Up — “Fragile”, Shake Stuff Up — “Rescue”, Shake Stuff Up — “Stereo”, 1st 13th Annual Fancy Anvil Awards Show, 2002 Rookie of the Month - Hassell & Richardson, 2002 Rookie of the Month - Haywood & Battier.