Shake Stuff Up — “Fragile”
Category:National campaign without a mustache
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got chocolate milk?
Notes
A delivery man and a package marked fragile; a young man drinks a bottle of chocolate milk.
One of the “Shake Stuff Up” chocolate-milk spots of fall 2002 that MilkPEP’s 2002 annual report names: “Fragile”, “Stereo” and “Rescue”.
Made for: the national got chocolate milk? advertising; the end card reads “©2002 America’s Dairy Farmers and Milk Processors”. Also listed in the USDA Report to Congress for 2002 (published July 2003), table of fluid milk television advertising. The Vimeo copy is from a member of the crew (Rob Rooney).
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
More images of this ad — click to enlarge
The end of the spot: a young man drinking from a bottle, with “got chocolate milk?” and the 2002 copyright line
Thumbnail of the YouTube upload BOvECPGZnTU (iGeneration Commercials, “[iGen-0051] Got Milk? - Fragile”).
Watch the commercial
Video posted on Vimeo by Rob Rooney. It is shown here from Vimeo; this site does not host it.
About this entry
Shake Stuff Up — “Fragile” is an entry filed under National campaign without a mustache dated 2002, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got chocolate milk?”. 2 pictures are shown.
Related entries: Daymond Langkow “got milk?” growth chart — Dairy Council of Arizona (Phoenix Coyotes), Shake Stuff Up — “Rescue”, Shake Stuff Up — “Stereo”, The Wild Thornberrys Movie got milk? spot, 1st 13th Annual Fancy Anvil Awards Show, 2002 Rookie of the Month - Hassell & Richardson, 2002 Rookie of the Month - Haywood & Battier.