“Morning Run” — Dwayne “The Rock” Johnson (Super Bowl XLVII)
Category:National campaign without a mustache
Collections:Ads without mustaches
Type:Television commercial
Printed tagline:got milk?
Notes
Dwayne Johnson finds the milk gone, fights his way through a city under alien attack to bring some home for his children, and drinks a glass at the window.
Made for: MilkPEP; the end card reads “got milk?” and “milkmustache.com”.
Run during Super Bowl XLVII on February 3, 2013; the USDA Report to Congress for 2013–2014 names the Super Bowl commercial with Dwayne Johnson. The Vimeo copy (60 seconds) is from a member of the creative team (Bernie Hogya). His print ad is canonical-349.
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
More images of this ad — click to enlarge
Johnson drinks a glass of milk at the window, a flying saucer over the city behind him
Thumbnail of the YouTube upload GL_xg0L0pY8 (The Wall Street Journal, “The Rock’s Milk ‘Morning Run’ Super Bowl Ad”, February 1, 2013).
End card: “got milk?” and “milkmustache.com” over the city (small)
Frame from YouTube’s preview strip of the same upload, 320 pixels wide.
Watch the commercial
Video posted on Vimeo by Bernie Hogya. It is shown here from Vimeo; this site does not host it.
About this entry
“Morning Run” — Dwayne “The Rock” Johnson (Super Bowl XLVII) is an entry filed under National campaign without a mustache dated 2013, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial. Printed line: “got milk?”. 3 pictures are shown.
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