Beyond the Mustache:this campaign carries no milk mustache. It is recorded separately so the main archive’s scope rule stays intact.
CMPB· 2023
Get Real Inc. — Desi Banks
Release year:2023
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Campaign with influencer partners
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Campaign with influencer partners
Notes
A fictional start-up premised on a glass of real milk, fronted by actor and comedian Desi Banks with a crew of social influencers, satirising a world detached from what is real. Hosted at gotmilk.com/getreal, promoted through @gotmilk on Instagram and TikTok. CMPB donated $100,000 to selected Boys & Girls Clubs across California alongside it. Uses the same fake-brand gag MilkPEP used for Wood Milk earlier that year.
Image: thumbnail of the official got milk? YouTube launch video for “Get Real Inc.” (October 2023) (source).
Evidence
California Milk Processor Board press release via Business Wire, December 2023.