Milk Mustache Database

Notes

MilkPEP's 2023 self-parody of its own milk-mustache campaign: actress Aubrey Plaza fronts a deadpan send-up for the fictional “Wood Milk,” wearing a wood-toned moustache and holding a glass of the fake product — the tagline gag being that only real milk gives you a real milk moustache. The campaign ran mainly on video and social; this is its static key art.

Image: MilkPEP press release “Introducing Wood Milk…”, PR Newswire, April 20, 2023 (source).