Milk Mustache Database

Notes

Two print ads and two billboards showing a young man and a young woman, each with a milk moustache and a glass of milk, in front of mountain pasture. The report dates the campaign to January 2023.

Wording as printed: “#Yo bebo leche. Porque paso de los fakes.” / “Y respeto a la naturaleza.” / billboards “Si te gusta la leche, defiéndela. Súmate a #YoBeboLeche” (I drink milk. Because I ignore the fakes. / And I respect nature. / If you like milk, defend it. Join #YoBeboLeche).

Made by: Central Lechera Asturiana (agency Ogilvy Madrid, per report), Spain.