“Milk Takes Center Stage” — Team USA trade ad with Maddie Bowman
Category:Trade advertising
Collections:Ads without mustaches
Type:Trade ad for milk processors and retailers
Printed tagline:milk life
Notes
Maddie Bowman, labeled “U.S. Olympic Gold Medalist”, in a “milk life” Team USA vest holding a gallon jug of milk in front of snowy mountains. She has no milk mustache. The ad tells processors that milk is a sponsor of Team USA for the Olympic and Paralympic Winter Games PyeongChang 2018 and says more than 30 athletes had joined Team Milk. It carries the milk life “Proud Sponsor” mark with the Olympic and Paralympic emblems; ©2017 America’s Milk Companies.
Issued by: America’s Milk Companies (MilkPEP).
More images of this ad — click to enlarge
Dairy Foods, December 2017, p. 18: news item “Team USA athletes fuel path to Olympics, Paralympics with milk”, which names Maddie Bowman among the Team Milk athletes
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Dairy Foods, December 2017, p. 19: the news item continued, with photographs of five Team Milk athletes
Page from the Dairy Foods digital edition, made from the publisher’s page file at 1,800 pixels wide.
Watch the commercial
Video posted on Vimeo by Nicole Euell. It is shown here from Vimeo; this site does not host it. Maddie Bowman’s Milk Life commercial for the 2018 Winter Games; the picture above is the trade ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Dairy Foods | December 2017 find this issue | 15 | Full-page trade ad | Dairy Foods digital edition |
About this entry
“Milk Takes Center Stage” — Team USA trade ad with Maddie Bowman is a trade ad dated 2017, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Trade ad for milk processors and retailers. Printed line: “milk life”. Recorded appearances: Dairy Foods (December 2017 find this issue). 3 pictures are shown.
Related entries: Toma Leche — El Chavo del Ocho campaign art (2017), Toma Leche — “Mega Dares” (“Lowrider”, “Turbine”), “How Milk Wins at Retail” — trade ad, “Love Stories”, Built With Chocolate Milk — Klay Thompson 'Ideal 3-Pointer', Dexter Fowler — milk mustache photo shoot, Got Milk? — “Food & Milk / Food & Wine: Give It a Shot”.