Beyond the Mustache:this campaign carries no milk mustache.
CMPB· 2012
The Science of Imitation Milk
Release year:2012
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television / online campaign
Sponsoring body:California Milk Processor Board
Collections:Beyond the Mustache
Type:Television / online campaign
Notes
CMPB with Goodby, Silverstein & Partners again. Contestants on a fabricated game show try to guess the artificial ingredients in imitation milks. It predates MilkPEP’s 2023 Wood Milk campaign by eleven years. Wood Milk ran on video, social and billboards, never in print; its 2023 key art is now catalogued here (Aubrey Plaza — Wood Milk).
Image: still from Goodby’s case film for the campaign; the small red cow head is the campaign’s own logo (YouTube).