“Lost Milk of Arabia” (children’s spot)
Category:National campaign without a mustache
Collections:Ads without mustaches
Type:Television commercial
Notes
A Lawrence of Arabia figure digs up a treasure box in the desert; the carton inside is full of sand. Written by Anthony Rank, aged eight.
Made for: the children’s got milk? campaign paid for by Dairy Management Inc. (America’s Dairy Farmers) and produced by Goodby, Silverstein & Partners, as Got Milk? The Book (1999) tells it (pp. 159–167).
Got Milk? The Book (1999): “The spot started running in January 1998, and kids loved it”; it was shot in the Mojave Desert with a crew of at least 50, and the rented camel’s trainer kept calling “camel breaks” (pp. 165–167).
Video found in the site’s catalogue of public copies of the got milk? commercials (October 16, 2026).
Watch the commercial
Video posted on YouTube by ThistleWhistle. It is shown here from YouTube; this site does not host it.
About this entry
“Lost Milk of Arabia” (children’s spot) is an entry filed under National campaign without a mustache dated 1998, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial.
Related entries: Cal Ripken Jr. “Milk—It’s A Natural” campaign (1998) — billboard (newspaper photograph) and “You Are What You Drink” television stills, Sports Illustrated Campus Fest ad with “MILK Where’s your mustache?” sponsor logo, The cats commercial, “Hall of Mirrors”, "Bessie the Cow" Meanies Series 2 Milk-Mustache Bean-Bag Plush, "The Milk Mustache Book" promotional postcard (celebrity grid), 1998 Governor-Elect Jesse Ventura 'Got Milk' Pin Button.