“Stick Figures” (children’s spots)
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercials (children’s mini-campaign)
Notes
Animated stick figures take the shapes of the foods they eat.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999): the stick figures “engulfed monster-size foods” and were reshaped as doughnuts, cereal boxes and peanut butter sandwiches; a German illustrator was brought in and production costs grew; children “remained cool”; it was “a major write-off for the agency—and us”; the creative team left for another agency and “The ads were pulled” (pp. 158–159). The book dates the campaign October 1995.
No public copy of the commercial has been found (YouTube, Vimeo, the Internet Archive and the Advertising Educational Foundation case page were searched in October 2026).
About this entry
“Stick Figures” (children’s spots) is an entry filed under California got milk? advertising dated 1995, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercials (children’s mini-campaign).
Related entries: “Body Cast”, “Interrogation”, “Trix”, Buffalo Bills “Power up your breakfast in school.” got milk? poster, Billy Ray Cyrus, Christie Brinkley, Christie Brinkley + Alexa Ray & Jack Paris.