Unpublished Concept
Barbara Bush — original unpublished Milk Mustache concept
Release year:1994
Category:Unpublished / prototype
Collections:Unpublished / Prototype
Times published:0
Type:First client-presented Milk Mustache concept; never ran publicly
Printed tagline:MILK. What a surprise!
Category:Unpublished / prototype
Collections:Unpublished / Prototype
Times published:0
Type:First client-presented Milk Mustache concept; never ran publicly
Printed tagline:MILK. What a surprise!
Ad text
MILK / What a surprise!
Here's a healthcare plan. You've got 25 million Americans suffering from osteoporosis. Solution? Calcium and lots of it. And don't be fooled by all the supplements. They don't have half the nutrients milk does. Want to know where to get your calcium? As my husband says, Read my lips.
Notes
Bernie Hogya identifies this as the very first Milk Mustache ad shown to the Milk Processor Education Program. Barbara Bush liked the idea but declined to participate, so the piece never ran. The concept copy focused on calcium and osteoporosis and ends with the “Read my lips” joke.
Where it was published
No publication placement documented yet.
Official sources
MilkAdMan / Bernie Hogya — Milk (Side)Bar
Hogya states this was the first Milk Mustache ad shown to MilkPEP and that Barbara Bush declined to participate.
official source
Hogya states this was the first Milk Mustache ad shown to MilkPEP and that Barbara Bush declined to participate.
official source