Trade advertising · 1996–97
Magazine Publishers of America — “We're glad we spent more in magazines.” (Kurt Graetzer, MilkPEP)
Release year:1996
Category:Trade advertising (dairy-industry publications)
Collections:Trade ads about the campaign
Times published:1
Type:Trade ad (advertising press)
Category:Trade advertising (dairy-industry publications)
Collections:Trade ads about the campaign
Times published:1
Type:Trade ad (advertising press)
Notes
Magazine Publishers of America ad-industry trade ad featuring Kurt Graetzer, executive director of the Milk Processor Education Program, explaining the move from $36 million to $65 million in magazines, with eight milk mustache ads. Advertiser is the MPA, not the milk board.
Issue: Mediaweek, July 1 and July 8, 1996; January 6 and March 3, 1997