Main • #72
Vanessa Williams
Release year:1998
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:got milk?
Category:Main campaign
Collections:Main Campaign
Times published:7
Printed tagline:got milk?
Notes
MilkAdMan lists this in its main campaign series.
The Milk Mustache Book (1998, p. 136) gives the shoot as April 17, 1998, New York City, in a recording studio, chosen because of her singing career (eleven Grammy nominations). The book points to this ad as one signed “got milk?”. That line belonged to a different campaign for a different client, but the public had always run the two together; Jay Leno would ask whether people had seen those “Got Milk” ads and then show his own versions of the milk mustache ads. So the agency put the two together in one ad.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Main campaign ad
Printed tagline:got milk?
Format:Full ad creative· English
Format:Full ad creative· English
Full-size image from MilkAdMan.
Visible text / transcription
Slug / tagline:got milk?
Vanessa Williams — Beauty is not only skin deep
Format:Original print / seller scan· English
Seller scan preserves verbatim headline.
Visible text / transcription
Headline:Beauty is not only skin deep.
Variants of this ad (5)
Different printed versions of the same ad are grouped here.
Vanessa Williams — GM — 'technicians'
Images of this version
Original period print — GM 'technicians' standard
Printed tagline:got milk?
Format:Full printed ad / tear-sheet scan· English
Format:Full printed ad / tear-sheet scan· English
Caption ends with 'X-ray technicians.'; no URL/phone contact line is visible.
Visible text / transcription
Body-copy summary:Vanessa Williams 'X-ray technicians' caption ad.
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet. |
Vanessa Williams — GM — 'technicians' + whymilk.com
Images of this version
Original period print — GM 'technicians' + whymilk.com
Printed tagline:got milk?
Format:Full printed ad / tear-sheet scan· English
Format:Full printed ad / tear-sheet scan· English
Caption ends with 'X-ray technicians.' and the whymilk.com contact line is visible.
Visible text / transcription
Body-copy summary:Vanessa Williams 'X-ray technicians' caption ad.
Slug / tagline:got milk?
URLs / phone numbers:http://www.whymilk.com
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet. |
Vanessa Williams — GM — 'technicians' + 1-800-WHY-MILK
Images of this version
Original period print — GM 'technicians' + 1-800-WHY-MILK
Printed tagline:got milk?
Format:Full printed ad / tear-sheet scan· English
Format:Full printed ad / tear-sheet scan· English
Caption ends with 'X-ray technicians.' and the 1-800-WHY-MILK information line is visible.
Visible text / transcription
Body-copy summary:Vanessa Williams 'X-ray technicians' caption ad.
Slug / tagline:got milk?
URLs / phone numbers:1-800-WHY-MILK
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. | |
| Publication unresolved | 1998 | Original period print / tear-sheet | source | Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet. |
Vanessa Williams — GM — 'technologists'
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Vanessa Williams — GM — 'technologists' + whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's picture link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Jul 24, 1998; Aug 14, 1998 find this issue | Print ad | source | ||
| Family Circle | Oct 6, 1998 find this issue | Print ad | source | ||
| Good Housekeeping | Sep 1998 find this issue | Print ad | source | ||
| Newsweek | Oct 12, 1998 find this issue | Print ad | source | ||
| People | Sep 20, 1999 find this issue | Print ad | source | ||
| Sports Illustrated | Sep 6, 1999; Sep 20, 1999 find this issue | Print ad | source | ||
| TV Guide | Late 1990s — exact issue unresolved find this issue | Print ad | source | Seller describes this physical page as one of six original late-1990s Milk campaign ads removed from TV Guide. This verifies the publication, but not a specific issue/date. |