Frasier cast

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Main • #76

Frasier cast

Release year:1998
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

Exact issue and period page recovered: Vanity Fair, December 1998. Original photographed page now leads the rebuilt reference image.

Also documented: Independent period/dealer scan (1999) — Format: Original print advertisement / dealer scan· English — IMPORTANT: dates ALL its Frasier records 1998, and the collector does too. This seller says 1999. Given that extra-575/576 hinge on percentage figures (60% vs 70%/90%), a 1999 printing could be a th (source)

Placements: Brill's Content, February and March 1999.

Main image

Original period printed ad — got milk?

Original 1998 Frasier cast print ad photographed as a complete magazine page. Visible 1-800-WHY-MILK contact line and original got milk? footer preserved.

source / image page direct image

Credits

Photographer / credited image source:Richard Corman

How certain the credit is:A — agency-side archive metadata

credit source

More images of this ad — click to enlarge

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Ranker gallery image — Kelsey Grammer / Frasier crop

Format:Secondary gallery image/crop· English

source / image page direct image

Variants of this ad (9)

Different printed versions of the same ad are grouped here.

Frasier cast — GM — 60%

Year:1998
Version type:Ad version
Difference:Version of main #76.
Notes:Clean non-eBay image recovered; visible 60% wording maps the page to the standard got milk? 60% child.

Images of this version

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Clean Frasier 60% standard got milk? ad — Bamboo Trading archive

Printed tagline:got milk?
Format:Clean straight-on vintage magazine-ad scan· English

Visible text identifies the 60% standard got milk? child.

source / image page

Visible text / transcription

Caption / body copy:The general populace isn't merely lacking culture, it's lacking calcium. In fact, 60% of men and 90% of women don't get enough. The enlightened among us, however, drink 3 glasses of milk a day. A practice that can prevent a Freudian condition known as 'calcium envy.'

Body-copy summary:Frasier-style cultural/Freudian joke using 60% of men and 90% of women as the calcium statistic.

Slug / tagline:got milk?

Logos / marks:got milk? campaign mark

Fine print:Small legal line remains below safe exact-reading threshold in this source image.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Frasier cast — GM — 60% + 1-800-WHY-MILK

Year:1998
Version type:Ad version
Difference:Version of main #76.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. High-resolution exact-period seller scan embedded in; stale missing-image flag repaired.

Images of this version

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Original period print — Frasier cast — GM 60% + 1-800-WHY-MILK

Printed tagline:got milk?
Format:Full original magazine advertisement seller scan· English

Exact child match: upper-left phone line reads 1-800-WHY-MILK and body copy begins with the 60% calcium statistic; got milk? slug printed at bottom.

source / image page

Visible text / transcription

Body-copy summary:Copy states that 60% of men and 90% of women do not get enough calcium, then recommends 3 glasses of milk a day.

Slug / tagline:got milk?

URLs / phone numbers:1-800-WHY-MILK

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved	1998		Original period print / tear-sheet	source	Original period print visibly verifies the 60% Frasier body copy, upper-left 1-800-WHY-MILK contact line, and bottom got milk? slug; exact magazine issue remains unresolved.

Frasier cast — GM — 70%

Year:1998
Version type:Ad version
Difference:Version of main #76.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact 70% standard got milk? period ad recovered and embedded 2026-08-16.

Images of this version

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Original period print — Frasier cast — GM 70% standard

Printed tagline:got milk?
Format:Full original magazine advertisement seller photograph· English

Exact child match: printed copy uses the 70% calcium statistic and the page ends with got milk?; no phone number or whymilk.com contact line is visible.

source / image page

Visible text / transcription

Body-copy summary:Copy states that 70% of men and 90% of women do not get enough calcium, recommends three glasses of milk a day, and ends with the calcium-envy joke.

Slug / tagline:got milk?

Logos / marks:got milk? campaign mark

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Frasier cast — GM 70% standard — the collector collector scan

Printed tagline:got milk?
Format:Collector-archived period print scan· English

Body copy visibly uses the 70% men / 90% women statistics and the standard got milk? footer with no contact line. It supports extra-572 and does not fill the missing two-piece 60% or short-caption children.

source / image page

Visible text / transcription

Body-copy summary:Copy cites 70% of men and 90% of women.

Slug / tagline:got milk?

URLs / phone numbers:No contact line visible.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Frasier cast — GM — 70% + whymilk.com

Year:1998
Version type:Ad version
Difference:Version of main #76; exact 70% + whymilk.com printed combination visually resolved.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact 1998 period-print 70% + whymilk.com ad recovered and embedded in; exact magazine issue remains unresolved.

Images of this version

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Original period print — Frasier cast — GM 70% + whymilk.com

Printed tagline:got milk?
Format:Full original magazine advertisement seller scan· English

Exact child match: 70% statistic ad with upper-left http://www.whymilk.com and bottom got milk? slug.

source / image page

Visible text / transcription

Body-copy summary:Copy states that 70% of men and 90% of women do not get enough calcium, then recommends 3 glasses of milk a day.

Slug / tagline:got milk?

URLs / phone numbers:http://www.whymilk.com

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved	1998		Original period print / tear-sheet	source	Original period seller scan visibly verifies the Frasier 70% body copy, upper-left http://www.whymilk.com web line, bottom got milk? slug, and 1998 copyright; exact magazine issue remains unresolved.

Frasier cast — GM — 70% + 1-800-WHY-MILK

Year:1998
Version type:Ad version
Difference:Exact printed ad recovered for main #76; variant identity visually resolved.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact period-print image recovered and embedded; exact source publication/issue remains unresolved unless separately documented.

Images of this version

Close image

Original period print — GM 70% + 1-800-WHY-MILK

Printed tagline:got milk?
Format:Full printed ad / tear-sheet scan· English

The visible page combines the 70% copy family with 'For More Information 1-800-WHY-MILK.'

source / image page

Visible text / transcription

Body-copy summary:70% of men / 90% of women calcium-intake copy.

Slug / tagline:got milk?

URLs / phone numbers:1-800-WHY-MILK

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved	1998		Original period print / tear-sheet	source	Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet.

Frasier cast — Two-piece — 60%

Year:1998
Version type:Ad version
Difference:Version of main #76.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

No image yet

Main campaign ad, documented by collectors

source / image page

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Frasier cast — Two-piece — 70%

Images of this version

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Frasier cast — two-piece 70% — the collector collector scan

Printed tagline:got milk?
Format:Two-page / two-piece printed ad — collector scan· English

Visual inspection of the body copy reads 70% of men / 90% of women. This supports extra-576 and corrects the old URL assignment on extra-575.

source / image page

Visible text / transcription

Body-copy summary:Copy states 70% of men and 90% of women do not get enough calcium.

Slug / tagline:got milk?

URLs / phone numbers:No contact line visible.

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Complete period two-page spread — 70% copy

Printed tagline:got milk?
Format:Complete two-page spread scan· English

The surviving complete spread visibly uses the 70% copy on the right-hand page, distinguishing it from the separately documented 60% two-page ad.

source / image page

Visible text / transcription

Body-copy summary:Two-page Frasier cast ad using the 70% copy family.

Slug / tagline:got milk?

No image yet

Main campaign ad, documented by collectors

source / image page

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Collector-documented version	source	Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved	1998		Original period print / tear-sheet	source	Printed ad is visually confirmed; exact magazine/newspaper issue is not identified by this surviving tear-sheet.

Frasier cast — GM 1998 short caption

Year:1998
Version type:Ad version
Difference:Known variant of main #76.
Notes:Known collector variant; short-caption ad was listed as needed. The collector listed it as a needed picture.

Images of this version

No image yet

Known collector variation

Printed tagline:got milk?

Known collector variant; short-caption ad was listed as needed.

source / image page

Visible text / transcription

Slug / tagline:got milk?

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Publication unresolved	1998		Known variant	source	Known collector variant; short-caption ad was listed as needed. The collector listed it as a needed picture.

More sources

Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source

Frasier cast — 30×23 display poster

Year:1998
Version type:Format Variant
Difference:Physical-format variant of main #76 Frasier cast
Notes:Chisholm Larsson Gallery CL65616; 30×23 in. Frasier cast poster including Eddie/Moose. Larger dealer image.

Images of this version

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Frasier cast — 30×23 display poster

Format:30×23 in. display poster· English

Chisholm Larsson Gallery CL65616; 30×23 in. Frasier cast poster including Eddie/Moose. upgrades the prior /enlarge image locator to the gallery's larger /large image.

source / image page direct image

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Non-periodical promotional distribution	1998		30×23 in. display poster	source	Chisholm Poster CL65616; full cast + Eddie/Moose display poster.

Where it was published

Publication	Issue/date	Page	Format	Source	Notes
Vanity Fair	Dec 1998		Print ad	source	Seller states this original 1998 Frasier print ad was removed from Vanity Fair, December 1998.