Main • #59
Jonathan Lipnicki
Release year:1997
Category:Main campaign
Collections:Main Campaign· Spanish / Hispanic Campaign
Times published:10
Printed tagline:Multiple documented: LECHE / Spanish-market ad; got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign· Spanish / Hispanic Campaign
Times published:10
Printed tagline:Multiple documented: LECHE / Spanish-market ad; got milk?; MILK. Where's your mustache?
Ad text
MILK / Where's your mustache?
Did you know the human body needs at least 1,000 milligrams of calcium a day? And if you want to give your kids a nutritious treat, it's the calcium and vitamins that make chocolate milk a great choice? So my growing bones and I have four words for moms everywhere. Show me the milk.
Notes
MilkAdMan main campaign number; see Placements for recovered issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:Jerry Maguire
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later got milk? reissue of the ad (the original MILK-slogan version is the main image)
Variants of this ad (8)
Different printed versions of the same ad are grouped here.
Jonathan Lipnicki - LECHE
Images of this version
Jonathan Lipnicki — Spanish-market the collector scan
the collector Spanish-ad index; collector dating/state: 1997. Added as supporting evidence without forcing a sibling copy/contact-line mapping.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Spanish-language / LECHE variant | source | Collector Spanish archive documents a LECHE version. |
Jonathan Lipnicki — GM — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jonathan Lipnicki — GM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jonathan Lipnicki — MWYM — standard
Images of this version
Original period print - Jonathan Lipnicki - MWYM standard
Printed tagline:MILK Where's your mustache?
Format:Original magazine print / tear-sheet· English
Format:Original magazine print / tear-sheet· English
Seller calls the print 1998, but the photographed object visibly carries the MWYM slug and ©1997 line. It therefore resolves the 1997 MWYM standard child, not the separate 1998 GM child.
Visible text / transcription
Caption / body copy:Did you know the human body needs at least 1,000 milligrams of calcium a day? And if you want to give your kids a nutritious treat, it's the calcium and vitamins that make chocolate milk a great choice? So my growing bones and I have four words for moms everywhere. Show me the milk.
Slug / tagline:MILK Where's your mustache?
Copyright:JONATHAN LIPNICKI ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1997 | Original magazine print / tear-sheet | source | Seller calls the print 1998, but the photographed object visibly carries the MWYM slug and ©1997 line. It therefore resolves the 1997 MWYM standard child, not the separate 1998 GM child. |
Jonathan Lipnicki — MWYM — whymilk.com
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jonathan Lipnicki — MWYM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1997 | Original period print / tear-sheet | source | Photographed paper visibly shows MWYM at bottom and 1-800-WHY-MILK at upper right. The seller title says Got Milk generically, but the object resolves the MWYM phone child. |
Jonathan Lipnicki — GM 1998
Images of this version
No image yet
Known collector variation
Printed tagline:got milk?
Known collector variant; exact dedicated image still needed.
Visible text / transcription
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1998 | Known variant | source | Known collector variant; exact dedicated image still needed. The collector listed it as a needed picture. |
More sources
Milk Ad Collecting Central — needs.html
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Jonathan Lipnicki — two-page chocolate-milk companion format
Images of this version
No image yet
Original period seller source — Two-page Jonathan Lipnicki ad with chocolate-milk companion
Format:Original extracted magazine-page seller listing· English
Original extracted 1997 magazine pages pair the Jonathan Lipnicki milk-mustache ad with a second full-page companion titled “WHERE'S YOUR CHOCOLATE MILK MUSTACHE”; each page is approximately 7 7/8 x 10 7/8 in.
Visible text / transcription
Headline:WHERE'S YOUR CHOCOLATE MILK MUSTACHE
Body-copy summary:Two-page/companion format documented for Jonathan Lipnicki — two-page chocolate-milk companion format.
Copyright:1997
Other visible text:WHERE'S YOUR CHOCOLATE MILK MUSTACHE
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Magazine source not yet identified | 1997 | Two-page Jonathan Lipnicki ad with chocolate-milk companion | source | Original extracted 1997 magazine pages pair the Jonathan Lipnicki milk-mustache ad with a second full-page companion titled “WHERE'S YOUR CHOCOLATE MILK MUSTACHE”; each page is approximately 7 7/8 x 10 7/8 in. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Family Circle | Mar 10, 1998 | Print ad | source | ||
| Family Fun | Dec 1997/Jan 1998 | Print ad | source | ||
| Good Housekeeping | Oct 1997 | Print ad | source | ||
| Good Housekeeping | Mar 1998 | Print ad | source | ||
| People | Sep 22, 1997 | Print ad | source | ||
| People | Oct 6, 1997 | Print ad | source | ||
| Redbook | Oct 1997 | Print ad | source | ||
| Redbook | Mar 1998 | Print ad | source | ||
| Woman's Day | Oct 7, 1997 | Print ad | source | ||
| Woman's Day | Feb 17, 1998 | Print ad | source |