Main • #61
Jimmy Smits & Dennis Franz
Release year:1997
Category:Main campaign
Collections:Main Campaign· Spanish / Hispanic Campaign
Times published:9
Printed tagline:Multiple documented: LECHE / Spanish-market ad; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign· Spanish / Hispanic Campaign
Times published:9
Printed tagline:Multiple documented: LECHE / Spanish-market ad; MILK. Where's your mustache?
Notes
MilkAdMan main campaign number; see Placements for recovered issue evidence.
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:NYPD Blue
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:Multiple documented: LECHE / Spanish-market ad; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Direct full-size main ad verified from MilkAdMan's rebuilt high-resolution archive.
Visible text / transcription
Slug / tagline:Multiple documented: LECHE / Spanish-market ad; MILK. Where's your mustache?
Ranker gallery image — Jimmy Smits / NYPD Blue crop
Format:Secondary gallery image/crop· English
Ranker gallery image — Dennis Franz / NYPD Blue crop
Format:Secondary gallery image/crop· English
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Jimmy Smits & Dennis Franz - LECHE
Images of this version
Jimmy Smits & Dennis Franz — Spanish-market the collector scan
the collector Spanish-ad index; collector dating/state: 1997. Added as supporting evidence without forcing a sibling copy/contact-line mapping.
Primary/variant collector ad
Printed tagline:LECHE / Spanish-market ad
Exact original collector image URL for Jimmy Smits & Dennis Franz's 1997 LECHE variant.
Visible text / transcription
Slug / tagline:LECHE / Spanish-market ad
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Spanish-language / LECHE variant | source | Collector Spanish archive documents a LECHE version. |
Jimmy Smits & Dennis Franz — MWYM — standard
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Jimmy Smits & Dennis Franz — MWYM — whymilk.com
Images of this version
Clean complete-issue scan — SPIN Feb 1998 — MWYM + whymilk.com
Printed tagline:MILK. Where's your mustache?
Format:Complete-issue full-page magazine scan· English
Format:Complete-issue full-page magazine scan· English
Exact whymilk.com child ad recovered from the complete February 1998 SPIN issue.
Visible text / transcription
Caption / body copy:Turns out roughing up punks ain't really necessary. On account of most guys and gals hurt themselves by not getting enough calcium. So reach out for 3 glasses of milk a day. Your body will thank you. Especially if we don't have to tell you again.
Body-copy summary:NYPD Blue/cop-themed calcium message promoting three glasses of milk per day.
Slug / tagline:MILK. Where's your mustache?
Copyright:JIMMY SMITS & DENNIS FRANZ ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where's your mustache? campaign mark
URLs / phone numbers:http://www.whymilk.com
Fine print:No phone number is visible; whymilk.com appears at lower right.
Clean complete-issue scan — Vibe Sep 1998 — MWYM + whymilk.com
Printed tagline:MILK. Where's your mustache?
Format:Complete-issue full-page magazine scan· English
Format:Complete-issue full-page magazine scan· English
Second exact whole-issue image of the same whymilk.com ad, from Vibe September 1998.
Visible text / transcription
Caption / body copy:Turns out roughing up punks ain't really necessary. On account of most guys and gals hurt themselves by not getting enough calcium. So reach out for 3 glasses of milk a day. Your body will thank you. Especially if we don't have to tell you again.
Body-copy summary:NYPD Blue/cop-themed calcium message promoting three glasses of milk per day.
Slug / tagline:MILK. Where's your mustache?
Copyright:JIMMY SMITS & DENNIS FRANZ ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where's your mustache? campaign mark
URLs / phone numbers:http://www.whymilk.com
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| SPIN | Feb 1998 | Full-page ad after printed SPIN p. 42; PDF scan page 46 | Full-page color magazine ad | source | Complete February 1998 SPIN issue shows the MWYM ad with http://www.whymilk.com printed at lower right. |
| Vibe | Sep 1998 | PDF scan page 107 | Full-page color magazine ad | source | Complete September 1998 Vibe issue contains the same MWYM + whymilk.com ad. It is separate from the SPIN February 1998 placement. |
Jimmy Smits & Dennis Franz — GO CARD / Tower Records rack card — MWYM + whymilk.com
Images of this version
Clean original rack-card front — Jimmy Smits & Dennis Franz — GO CARD / Tower Records rack card — MWYM + whymilk.com
Printed tagline:MILK. Where's your mustache?™
Format:GO CARD / Tower Records rack card — front· English
Format:GO CARD / Tower Records rack card — front· English
Clean original rack-card front from CardCow, with reverse OCR preserving the same whymilk.com copy family as extra-606 plus distribution data.
Visible text / transcription
Caption / body copy:Turns out roughing up punks ain't really necessary. On account of most guys and gals hurt themselves by not getting enough calcium. So reach out for 3 glasses of milk a day. Your body will thank you. Especially if we don't have to tell you again.
Slug / tagline:MILK. Where's your mustache?™
Copyright:JIMMY SMITS & DENNIS FRANZ ©1997 NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD
Logos / marks:MILK. Where's your mustache? campaign mark; GO CARD / Tower Records distribution branding on reverse
URLs / phone numbers:http://www.whymilk.com; www.gocard.com; Nationwide Postcard Advertising 212.925.2420
Fine print:Reverse carries GO CARD / Nationwide Postcard Advertising distribution information.
Other visible text:GO CARD / TOWER RECORDS-VIDEO-BOOKS / POSTCARD ADVERTISING / AMA 20042
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| GO CARD / Tower Records distribution | 1997 | Original promotional rack card / postcard | source | Original vintage rack-card/postcard object; distribution-format ad rather than a magazine issue placement. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Dec 12, 1997 | Print ad | source | ||
| Entertainment Weekly | Jun 26/Jul 3, 1998 | Print ad | source | ||
| Men's Health | Feb 1998 | Print ad | source | ||
| Sports Illustrated | Jan 26, 1998 | Print ad | source | ||
| Sports Illustrated | Mar 9, 1998 | Print ad | source | ||
| Vanidades | Mar 24, 1998 | Print ad | source | Collector index explicitly identifies this as Spanish. | |
| SPIN | Feb 1998 | Full-page ad after printed SPIN p. 42; PDF scan page 46 | Full-page color magazine ad — whymilk.com variant | source | Exact issue contains the MWYM + whymilk.com child ad now nested as extra-606. |
| Vibe | Sep 1998 | PDF scan page 107 | Full-page color magazine ad — whymilk.com child | source | Exact issue contains nested MWYM + whymilk.com ad extra-606. |
| TV Guide | Late 1990s — exact issue unresolved | Print ad | source | Seller describes this physical page as one of six original late-1990s Milk campaign ads removed from TV Guide. This verifies the publication, but not a specific issue/date. |
More sources
Fetch the Paper period/dealer scan
Seller dates this NYPD Blue pairing 1998 while the main parent is 1997. Possibly a second-year printing; no child state is closed without slug/contact-line proof.
source
Seller dates this NYPD Blue pairing 1998 while the main parent is 1997. Possibly a second-year printing; no child state is closed without slug/contact-line proof.
source