Main • #31
Neve Campbell
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:4
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:4
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan lists this in its main campaign series.
The Milk Mustache Book (1998, p. 62) gives the shoot as June 25, 1996, Los Angeles, one day after her Party of Five co-star Matthew Fox. Shown his photograph, she burst out laughing and would not say whether it was the milk on his lip or the spiked hair.
Credits
Photographer / credited image source:Annie Leibovitz
Campaign / production note:Party of Five
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Main campaign ad
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Full-size image from MilkAdMan.
Visible text / transcription
Slug / tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Ranker gallery image — Neve Campbell
Format:Secondary gallery image/crop· English
Variants of this ad (3)
Different printed versions of the same ad are grouped here.
Neve Campbell — GM — 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Neve Campbell — MWYM — standard
Images of this version
Neve Campbell 1996 — MWYM standard — Bamboo original paper
Visible period ad has MILK. Where’s your mustache? footer with no phone/web contact-line add-on; exact match to standard child.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Neve Campbell — MWYM — whymilk.com
Images of this version
Neve Campbell — MWYM + whymilk.com
Printed tagline:MILK. Where's your mustache?
Format:Recovered period print / archival scan· English
Format:Recovered period print / archival scan· English
Cropped from user-provided MWYM-era lot image. Printed whymilk.com contact line is visible, making this a distinct child ad from the standard MWYM and GM-phone states.
Source: Scan from an Etsy ad lot, supplied to the archive August 19, 2026
Where it was published
No publication placement documented yet.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Nov 22, 1996; Dec 6, 1996 find this issue | Print ad | source | ||
| People | Dec 9, 1996 find this issue | Print ad | source | ||
| Seventeen | Dec 1996/Jan 1997; Jun 1997 find this issue | Print ad | source | ||
| Sassy | Oct 1996 find this issue | Print ad | source | Surviving image attribution identifies the Neve Campbell milk ad as coming from the October 1996 issue of Sassy; a lower-confidence placement. |