Main • #25
Ivana Trump
Release year:1996
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:MILK. Where's your mustache?
Category:Main campaign
Collections:Main Campaign
Times published:2
Printed tagline:MILK. Where's your mustache?
Notes
MilkAdMan lists this in its main campaign series.
The Milk Mustache Book (1998, p. 50) gives the shoot as May 9, 1996, New York City, and says the copy was written to catch her accent, down to the “dahling”.
Credits
Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Later “got milk?” reissue (higher-resolution scan). The main image above is the original release with the period-correct slogan.
Main campaign ad
Printed tagline:MILK. Where's your mustache?
Format:Full ad creative· English
Format:Full ad creative· English
Full-size image from MilkAdMan.
Visible text / transcription
Slug / tagline:MILK. Where's your mustache?
Variants of this ad (4)
Different printed versions of the same ad are grouped here.
Ivana Trump — MWYM — 'too much fat…'
Images of this version
Original paper — 'too much fat…' MWYM standard
Printed tagline:MILK. Where's your mustache?
Format:Original magazine paper advertisement — dealer/seller photograph· English
Format:Original magazine paper advertisement — dealer/seller photograph· English
Visible copy ends 'the one thing nobody can afford is too much fat.' with MWYM and no phone/web contact line. Bamboo's product title says 1996 although its description anomalously mentions a 2003 magazine; visible creative controls ad mapping.
Visible text / transcription
Caption / body copy:the one thing nobody can afford is too much fat.
Slug / tagline:MILK. Where's your mustache?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Ivana Trump — MWYM — 'too much fat…' + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Ivana Trump — MWYM — 'too rich or too thin…'
Images of this version
Ivana Trump — MWYM — “too rich or too thin…” — no phone — original period print crop
Printed tagline:MILK. Where's your mustache?
Format:Original-period magazine advertisements / archival crop from seller two-variant photograph· English
Format:Original-period magazine advertisements / archival crop from seller two-variant photograph· English
Visible text / transcription
Headline:Rich. Rich. Rich.
Body-copy summary:exact-state crop from an original-period two-ad seller photograph. Right-hand ad carries “Rich. Rich. Rich…” body copy ending “too rich or too thin,” MILK. Where’s your mustache? footer, and no phone line. Crop is archival extraction only; artwork/content is unaltered.
Slug / tagline:MILK. Where's your mustache?
URLs / phone numbers:No phone contact line visible on recovered ad.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Ivana Trump — MWYM — 'too rich or too thin…' + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1996 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Newsweek | Oct 14, 1996; Oct 28, 1996; Nov 4, 1996 find this issue | Print ad | source | ||
| Sports Illustrated | Jul 15, 1996; Aug 5, 1996 find this issue | Print ad | source |
More sources
Fetch the Paper period/dealer scan
Red-outfit Ivana Trump scan. The visual is useful for separating caption/contact-line states, but the batch does not prove which fine-print child it is, so the image stays on the parent rather than being misassigned.
source
Red-outfit Ivana Trump scan. The visual is useful for separating caption/contact-line states, but the batch does not prove which fine-print child it is, so the image stays on the parent rather than being misassigned.
source