Milk Mustache Database

Notes

MilkAdMan lists this in its main campaign series.

Also documented: Florence Griffith Joyner — Ebony August 1996, copy page — Format: Magazine placement scan — Companion copy page from the same recovered Ebony placement. (source)

Also documented: Florence Griffith Joyner — Ebony January 1998, credit page — Format: Magazine placement scan — Later Ebony run of the same campaign creative. (source)

Also documented: Florence Griffith Joyner — Ebony January 1998, copy page — Format: Magazine placement scan — Copy page includes the 1-800-WHY-MILK contact line. (source)

Also documented: Florence Griffith Joyner — Ebony June 1998 — Format: Magazine placement scan — Third confirmed Ebony run of this ad. (source)

Also documented: Florence Griffith Joyner 1996 — MWYM standard — Bamboo physical paper — The 1996 MILK. Where’s your mustache? ad appears without a 1-800 contact line. (source)

The Milk Mustache Book (1998, p. 42) dates the shoot March 15, 1995, Los Angeles. (The book gives the Phantom shoot the same day and place a year later, March 15, 1996, so the 1995 here may be a misprint.) The writers did not want to say the obvious about the fastest woman in the world; the copy came from a story she told them, that her parents realized she had exceptional talent when she caught a jackrabbit. The page also shows her speaking at a “Drink 3 for the calcium you need” podium beside a giant milk carton reading “Pour it on”.