Milch Ist Meine Stärke (Milk Is My Strength)

Germany · 2005

Milch Ist Meine Stärke (Milk Is My Strength)

Germany’s CMA and the European Union launched “Milch ist meine Stärke” (“Milk is my strength”) in 2005. The campaign featured well-known people with milk mustaches, including footballer Miroslav Klose, singer Yvonne Catterfeld and others. The agency was Scholz & Friends.

Campaign report · Agency and launch · Campaign portraits

Campaign Portrait

Miroslav Klose holding a glass of milk with a milk mustache — Miroslav Klose in a CMA and EU campaign portrait. Klose joined the campaign in 2007. The full advertisement’s headline and copy are not shown here. The CMA mark reads “Bestes vom Bauern” (“Best from farmers”); the EU note says “Funded with European Union support.”