Westlife — The White Stuff (Scotland)
Category:Foreign campaign — Scotland
Collections:Foreign Campaign — Scotland: The White Stuff
Type:Celebrity milk moustache ad
Notes
Recruited in 2007, the latest named phase found. Part of the Scottish Dairy Marketing Company / Milk Development Council campaign, EU co-funded. The Westlife White Stuff ad did run. The official campaign site milkmoustache.com offered it as a downloadable poster (ImageId 283, captured 2007–2008), and a UK seller listed a “Westlife The White Stuff” poster on eBay. The image shown is the Farmers Weekly photo of the band in faint moustaches from the same shoot, without the ad's headline or lockup.
Westlife joined the campaign in 2007, following Andy Murray, McFly and Nell McAndrew. Farmers Weekly noted the band had topped the UK charts fourteen times by that point.
Evidence
Named in period trade press as a subject of Scotland’s White Stuff Milk Moustache campaign.