Documented, image not yet recovered:listed from contemporaneous published sources. No scan has been located.
Scotland· White Stuff
Nell McAndrew — The White Stuff (Scotland)
Release year:2003
Category:Foreign campaign — Scotland
Collections:Foreign Campaign — Scotland: The White Stuff
Type:Celebrity milk moustache ad
Category:Foreign campaign — Scotland
Collections:Foreign Campaign — Scotland: The White Stuff
Type:Celebrity milk moustache ad
Notes
Named in the launch phase and again in later retrospective coverage. Part of the Scottish Dairy Marketing Company / Milk Development Council campaign, EU co-funded.
Nell McAndrew fronted the campaign from its September 2003 launch. She appeared at the Royal Highland Show in June 2004 to mark the campaign's first birthday, by which point the research showing the shift in children's attitudes had been published.
Evidence
Named in period trade press as a subject of Scotland’s White Stuff Milk Moustache campaign.
Additional executions
Nell McAndrew — “Don’t forget to cool down.”
Format:Scottish “White Stuff” moustache ad
Nell McAndrew — “Get a head start.”
Format:Scottish “White Stuff” moustache ad
Nell McAndrew — “Perfect for growing bones” (pregnancy 48-sheet)
Format:Scottish “White Stuff” moustache ad