Nell McAndrew — The White Stuff (Scotland)
Category:Foreign campaign — Scotland
Collections:Foreign Campaign — Scotland: The White Stuff
Type:Celebrity milk moustache ad
Notes
Named in the launch phase and again in later retrospective coverage. Part of the Scottish Dairy Marketing Company / Milk Development Council campaign, EU co-funded.
Nell McAndrew fronted the campaign from its September 2003 launch. She appeared at the Royal Highland Show in June 2004 to mark the campaign's first birthday, by which point the research showing the shift in children's attitudes had been published.
Evidence
Named in period trade press as a subject of Scotland’s White Stuff Milk Moustache campaign.
Additional executions
Nell McAndrew — “Don’t forget to cool down.”
Nell McAndrew — “Get a head start.”
Nell McAndrew — “Perfect for growing bones” (pregnancy 48-sheet)
Related ads
Atomic Kitten — The White Stuff (Scotland), Derren Brown — The White Stuff (Scotland), Dick & Dom — The White Stuff (Scotland), Mr Bean (Rowan Atkinson) — The White Stuff (Scotland), 2003 Rookie of the Month - Amar'e Stoudemire & Carlos Boozer, 2003 Rookie of the Month - Caron Butler & Amar'e Stoudemire, 2003 Rookie of the Month - Caron Butler & Manu Ginobili