“Oats Not Milk!” — Unplaced Oatly Parody Concept
Category:Spoof / Parody
Collections:Spoofs / Parodies
Type:Unplaced advertising concept / awards entry
Subjects:Seth Rogen, Kelis and Johnny Galecki
Creator:Not identified in the public entry
Notes
A 2021 Chip Shop Awards entry reworked the celebrity Milk Mustache format as “Oats not milk!” The surviving mockup shows three proposed posters using Seth Rogen, Kelis and Johnny Galecki imagery. It was nominated in the category for ads that had not run.
This was an independent concept. Official Oatly participation has not been established, and the mockup does not document a real subway placement.
The entrant credits the source pictures to Kith Treats’ Got Milk campaign, Kelis’ Milkshake artwork and CBS publicity for The Big Bang Theory.
Source
Chip Shop Awards: 2021 Results. The awards site notes that entries may be made without the knowledge of the organizations they depict.
Related ads
PETA — cartoon of a child with a milk moustache in a dairy shed, Keke Palmer “Hot mama.” — got milk? style picture credited “WAKEUPZUZI” (not a campaign ad), KITH Treats × got milk? — Fall/Winter 2018 capsule, GOT BEANS? — The New Mustache: Reimagining “Got Milk?”, Lucky Charms + milk — “It’s magically delicious!” got milk? tie-in, Simu Liu — Marvel Shang-Chi got milk? campaign, got milk? — “Dunk”, “Soccer Dunk” and “The Wall”