Campaign Promotion
Rockett's Got Milk? Screensaver CD-ROM
Release year:1998
Category:Campaign promotion / interactive media
Collections:Campaign Promotions
Times published:1
Type:Promotional CD-ROM / screensaver
Relationship:Campaign-adjacent interactive promotion tied to Rockett Movado's 1998 Got Milk print campaign.
Category:Campaign promotion / interactive media
Collections:Campaign Promotions
Times published:1
Type:Promotional CD-ROM / screensaver
Relationship:Campaign-adjacent interactive promotion tied to Rockett Movado's 1998 Got Milk print campaign.
Notes
Preserved 1998 Purple Moon / California Milk Advisory Board promotional screensaver CD-ROM tied to Rockett's Got Milk campaign. A distinct interactive/promotional ad, not the magazine print ad.
Related ads
More images of this ad — click to enlarge
Original 1998 promotional package — back
Printed tagline:got milk?
Format:Physical promotional CD-ROM packaging — back· English
Format:Physical promotional CD-ROM packaging — back· English
Back packaging shows Rockett's friends Stephanie and Nicole with milk mustaches and preserves the whymilk.com and Purple Moon campaign branding.
Visible text / transcription
Slug / tagline:got milk?
Original 1998 promotional CD-ROM — disc
Printed tagline:got milk?
Format:Physical promotional CD-ROM — disc face· English
Format:Physical promotional CD-ROM — disc face· English
Original hybrid Mac/Windows Rockett's got milk? Screen Saver disc with California Milk Advisory Board and Purple Moon branding.
Visible text / transcription
Slug / tagline:got milk?
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Milk Mustache Mobile campaign | 1998 | Free promotional CD-ROM / computer screensaver | source | Kidscreen documented the Rockett Got Milk computer-screen-saver promotion and nationwide Milk Mustache Mobile distribution; the surviving 1998 hybrid CD-ROM is preserved online. |