Main • #306
Sofia Vergara & son
Release year:2010
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?
Notes
The 2010 Sofia Vergara and son 'Family favorite.' ad also appeared in the February 2011 issue of Fitness.
Fox News (October 25, 2010) and PRODU report the ad of Sofía Vergara with her son Manolo in October 2010, according to the research report.
Credits
Photographer / credited image source:Peggy Sirota
Campaign / production note:Modern Family
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Sofia Vergara + son Manolo — Family Favorite
Format:Original period print / secondary recovered image· English
eBay 354729586056; son Manolo, 2010.
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
Sofia Vergara & son - Spanish 2010 version
Images of this version
Official USDA Appendix G Sofia Vergara & son Spanish poster
Printed tagline:got milk?
Format:Official campaign artwork embedded in USDA Appendix G· Spanish
Format:Official campaign artwork embedded in USDA Appendix G· Spanish
Spanish-language localized ad of the 2010 Sofia Vergara & son creative.
Visible text / transcription
Headline:Qué dúo.
Caption / body copy:Me encanta ser mamá y hacer lo necesario para formar una familia fuerte, como servirle leche a mi niño. Tiene nutrientes incluyendo proteína y potasio que lo han ayudado a ser, más bien, no tan niño.
Body-copy summary:Mother-and-son message about milk, protein and potassium supporting a growing child.
Slug / tagline:got milk?
Logos / marks:got milk? campaign mark
URLs / phone numbers:www.eligeleche.com
Fine print:Vertical legal/credit text appears along the edge but is too small for safe exact transcription.
Other visible text:la leche es bienestar.
Period scan — Sofia Vergara & son - Spanish 2010 version
High-resolution period/print copy of Sofia Vergara & son Manolo “Qué dúo.” ad; deduped into existing record.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Official campaign materials / publication issue unresolved | 2010 | Spanish-language Milk Mustache poster / print creative | source | USDA Appendix G reproduces this creative under “Milk Mustache Posters – Hispanic (cont.).” |
Official sources
USDA 2010 Report to Congress — National Fluid Milk Processor Promotion Program
Campaign year: 2010
Appendix G — Promotional Materials – Moms and Hispanics / Milk Mustache Posters – Hispanic
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G labels this image as Sofia Vergara under the 2010 Hispanic Milk Mustache posters.
official source
Campaign year: 2010
Appendix G — Promotional Materials – Moms and Hispanics / Milk Mustache Posters – Hispanic
Credit:National Fluid Milk Processor Promotion Board / MilkPEP
USDA Appendix G labels this image as Sofia Vergara under the 2010 Hispanic Milk Mustache posters.
official source
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Fitness | Feb 2011 find this issue | Magazine print ad — 2010 creative reprint | source | Complete Fitness February 2011 issue listing explicitly inventories a Sofia Vergara Got Milk ad. The surviving original page is the 2010 Sofia-and-son 'Family favorite.' ad. |