Main • #258
U.S. Olympic Team
Release year:2008
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?
Notes
Exact Sports Illustrated carrier recovered: Jul. 28, 2008 Olympic Preview, on newsstands Jul. 23. Contemporary reporting specifically names the Team USA Milk Mustache ad.
Credits
Photographer / credited image source:Timothy White
Campaign / production note:2008 Summer Olympics
How certain the credit is:A — agency-side archive metadata
More images of this ad — click to enlarge
Landscape (spread) layout of the 2008 U.S. Olympic Team ad
Variants of this ad (1)
Different printed versions of the same ad are grouped here.
U.S. Olympic Team — horizontal version
Images of this version
Horizontal version
Format:Wide layout
From MilkPEP’s trade site milkdelivers.org, as kept by the Internet Archive. The date is that of the file on the site.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 2008 | Ad version |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Sports Illustrated | Jul 28, 2008 — Olympic Preview (on newsstands Jul 23) find this issue | Two-page magazine print spread | source | The Honolulu Advertiser reported on Jul. 23, 2008 that the U.S. Olympians Got Milk? ad 'hits newsstands today in Sports Illustrated.' The Lantern independently described the ad in the same week. Sports Illustrated's own cover archive identifies the Olympic Preview weekly issue as Jul. 28, 2008. The cover date is Jul. 28; Jul. 23 was the newsstand date. |