Milk Mustache Database

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Main • #187

Diane Heavin

Release year:2004
Category:Main campaign
Collections:Main Campaign
Times published:1

Notes

The ad is confirmed. Dairy Foods reported Jan. 1, 2005 that Diane Heavin would star in a Milk Mustache ad running in Diane magazine as part of a May Curves promotion; independent publication context describes Diane as a quarterly Curves member magazine. Surviving original-paper sellers also date the ad 2005. The exact quarterly issue is unknown, and the 2004 year conflicts with other evidence.

Main image

Additional recovered reference — 2005

Black dress, milk bottle, red heart background. Curves ran a joint promotion with the milk board called Make a Splash with Curves in March 2008, but this piece is three years earlier, so the partnership was longer than the government reports suggest.

Credits

Photographer / credited image source:Richard Corman
Campaign / production note:Curves
How certain the credit is:A — agency-side archive metadata

More images of this ad — click to enlarge

Variants of this ad (1)

Different printed versions of the same ad are grouped here.

Diane Heavin — with the 24/24 “milk your diet” logo
Year:2004–2005
Version type:Ad version
Difference:A printing with the 24oz/24hours “milk your diet. Lose weight!” logo and longer copy.
Notes:Copy from the collector site Milk Ad Collecting Central.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2004–2005Ad version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Diane magazineMay 2005 campaign window — exact issue unresolved find this issuePrint adsourceVerifies publication title/window but not exact issue.

More sources

Dairy Foods: Campaign Weighs In
Date:Jan. 1, 2005
States Diane Heavin would star in a Milk Mustache ad running in Diane magazine during the May Curves promotion.
source
Colby College senior scholar paper describing Curves publications
Date:2007
Describes Diane as a quarterly Curves member publication. Combined with Dairy Foods' May 2005 launch statement, this narrows the likely carrier to a 2005 quarterly Diane issue but does not yet prove a specific issue.
source