Milk Mustache Database

A campaign-by-campaign archive of milk advertising — commercials, print ads, posters, contest winners & collectibles.

← Back to the full database
Main • #141

Erik Per Sullivan

Release year:2001
Category:Main campaign
Collections:Main Campaign
Times published:8

Notes

MilkAdMan lists this in its main campaign series.

Milk Mustache Mania (p. 20) says Erik Per Sullivan, Dewey on Malcolm in the Middle, was eight at the shoot and became the first milk mustache celebrity to help make his own mustache: he saw the crew mixing chocolate milk for the photo and asked to help, then stirred it with a wooden spoon until it was ready.

Main image

Main campaign ad

Full-size image from MilkAdMan.

Credits

Photographer / credited image source:Annie Leibovitz
Campaign / production note:Malcolm In The Middle
How certain the credit is:A — agency-side archive metadata

More images of this ad — click to enlarge

Variants of this ad (2)

Different printed versions of the same ad are grouped here.

Erik Per Sullivan — 19×25 poster
Year:2001
Version type:Poster
Difference:Printed as a poster; same photograph and copy as the magazine ad.
Notes:Seen in eBay listing 318769397348, October 2026.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2001Poster
Erik Per Sullivan — close-up with chocolate milk copy (2002)
Year:2002
Version type:Ad version
Difference:A close-up with the copy at left about chocolate milk and no offer strip.
Notes:Small copy from the old collector site Milk Ad Collecting Central.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2002Ad version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Better Homes & GardensMay 2001; Jun 2001; Sep 2001 find this issuePrint adsource
Entertainment WeeklyApr 6, 2001 find this issuePrint adsource
Family FunMay 2001; Jun/Jul 2001; Sep 2001 find this issuePrint adsource
Good HousekeepingMay 2001; Sep 2001 find this issuePrint adsource
PeopleApr 2, 2001 find this issuePrint adsource
RedbookMay 2001; Sep 2001 find this issuePrint adsource
Nickelodeon MagazineApr 2002 find this issuePrint adsource
Sports Illustrated for KidsApr 2002 find this issuePrint adsource