Milk Mustache Database

A campaign-by-campaign archive of milk advertising — commercials, print ads, posters, contest winners & collectibles.

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Main • #112

Dixie Chicks

Release year:2000
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:got milk?

Notes

MilkAdMan lists this in its main campaign series.

Milk Mustache Mania (p. 66) says the Dixie Chicks wanted to be photographed milking a cow, and the cow the campaign brought turned out to have just given birth. Emily Robison, Natalie Maines and Martie Seidel fell for the newborn calf, and Natalie named her Loretta because she had no name yet. After posing with the mother, the trio changed into matching hip-hugger boots and took photos with Loretta; the book says she was quite a handful, especially for Natalie, who said she had never been a typical farm girl and that the cow was really heavy. The page also says the Dixie Chicks (and Loretta) were nominated for a 2001 Country Weekly Music Award in honor of their milk mustache debut.

Main image

Main campaign ad

Full-size image from MilkAdMan.

Credits

Photographer / credited image source:Annie Leibovitz
How certain the credit is:A — agency-side archive metadata

Variants of this ad (4)

Different printed versions of the same ad are grouped here.

Dixie Chicks — GM — 'Great for growing chicks…'
Year:2000
Version type:Ad version
Difference:Version of main #112.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2000Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Dixie Chicks — GM — 'Great for growing chicks…' + whymilk.com
Year:2000
Version type:Ad version
Difference:Version of main #112.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. Exact original-period image.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2000Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Publication unresolved2000Original magazine print / tear-sheetsourceHigh-resolution original magazine image visibly includes www.whymilk.com at lower left, so it maps to the webline child extra-551 rather than the standard extra-550.
Dixie Chicks — GM — 'We couldn't have done it without your support…'
Year:2000
Version type:Ad version
Difference:Version of main #112.
Notes:Milk Ad Collecting Central distinguishes this ad beneath the subject's image link.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Publication unresolved2000Collector-documented versionsourceMilk Ad Collecting Central distinguishes this ad beneath the subject's image link.
Dixie Chicks — 30×23 display poster
Year:2002
Version type:Format Variant
Difference:Physical-format variant of main #112 Dixie Chicks
Notes:Chisholm Poster CL65633; dealer dates poster to 2002.

Images of this version

Where it was published

PublicationIssue/datePageFormatSourceNotes
Non-periodical promotional distribution200230×23 in. display postersourceChisholm Poster CL65633; dealer dates poster to 2002.

More images of this ad — click to enlarge

Where it was published

PublicationIssue/datePageFormatSourceNotes
PeopleMay 15, 2000 find this issuePrint adsourceComplete People issue listing explicitly inventories a Got Milk ad featuring the Dixie Chicks holding a baby cow.