Larry King
Category:Main campaign
Collections:Main Campaign
Times published:1
Printed tagline:Multiple documented: got milk?; MILK. Where's your mustache?
Notes
MilkAdMan lists this in its main campaign series.
The Milk Mustache Book (1998, p. 96) gives the shoot as April 18, 1997, Los Angeles. Because King and his show are so closely tied, the team wanted him on the set of Larry King Live, so the set was brought to the photo stage. He posed as he appears on air: shirtsleeves, suspenders, leaning into the camera.
Credits
More images of this ad — click to enlarge
Later “got milk?” printing — Brill's Content, September 1998
Larry King — TIAS original-paper scan
TIAS / Ads By Dee item 860885; original paper scan.
Larry King — original-print pair photograph
Dealer photograph showing the Larry King print ad together with another Milk Mustache ad. Useful as physical-object evidence, but not preferred over the dedicated full-ad scans already attached.
Main campaign ad
Format:Full ad creative· English
Full-size image from MilkAdMan.
Visible text / transcription
Variants of this ad (5)
Different printed versions of the same ad are grouped here.
Larry King — GM — fat-free milk
Images of this version
Original period print — Larry King — got milk? / fat-free milk
Format:Original magazine print / tear-sheet· English
Recovered original paper example exactly matching the collector-documented got milk? + fat-free-milk ad. Seller dates the print object 1998; visible creative copyright is 1997.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Better Homes and Gardens | October 1997 find this issue | Full-page ad | Internet Archive scan | Exact scanned page located in the digitized Better Homes and Gardens volume at the Internet Archive. | |
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| Publication unresolved | 1998 | Original magazine print / tear-sheet | source | Seller identifies this as a 1998 vintage print ad. The artwork carries ©1997, so this is a later circulation of the 1997 ad. |
Larry King — MWYM — fat-free milk
Images of this version
Original period print — MILK. Where's your mustache? / fat-free milk
Format:Original 1997 magazine paper advertisement / dealer scan· English
Recovered original 1997 paper advertisement. The visible footer reads “MILK / Where’s your mustache?”, matching this MWYM fat-free-milk ad rather than the separate got milk? or phone-number variants.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. | |
| TV Guide — North Indiana Edition | Sep 13–19, 1997 — Fall Preview find this issue | Full-page print ad | source | Internet Archive's complete TV Guide scan/OCR reproduces the fat-free-milk Larry King copy and MWYM slug inside the Sep. 13–19, 1997 Fall Preview issue. |
Larry King — MWYM — fat-free milk + 1-800-WHY-MILK
Images of this version
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Collector-documented version | source | Milk Ad Collecting Central distinguishes this ad beneath the subject's image link. |
Larry King — MWYM 1997 skim milk
Images of this version
Known collector variation
Known collector variation in Needs list.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Publication unresolved | 1997 | Known variant | source | Known collector variation in Needs list. The collector listed it as a needed picture. |
More sources
the collector explicitly listed this ad as wanted/not owned. Missing the collector image is therefore a holdings gap, not a lost filename.
source
Larry King — two-page Best Milk Recipes companion format
Images of this version
Larry King — two-page printing with the Best Milk Recipes in America entry form
Listing photo from the eCrater store adfactory (adfactory.ecrater.com/p/15511100).
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Magazine source not yet identified | 1997 | Two-page Larry King ad with recipe-contest companion | source | Original extracted 1997 magazine pages pair the Larry King milk-mustache ad with a full-page contest companion titled “Best Milk Recipes in America”; each page is approximately 7 7/8 x 10 3/8 in. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Seventeen | Aug 1997; Nov 1997; Dec 1997 find this issue | Print ad | source |