Conan O'Brien
Category:Main campaign
Collections:Main Campaign
Times published:3
Printed tagline:MILK. Where's your mustache?
Notes
MilkAdMan lists this in its main campaign series.
The Milk Mustache Book (1998, p. 92) dates this February 5, 1997, New York City, the same shoot as his St. Patrick’s Day ad, and says that when the book was written he was the only celebrity to have had two ads running at the same time. It calls this one of the campaign’s most popular ads up to then: people kept asking to buy it, some offering whatever it cost. The strangest case was Marlboro, New Jersey, from which more than a hundred people telephoned for it, children first and then their parents and grandmothers.
Credits
More images of this ad — click to enlarge
Main campaign ad
Format:Full ad creative· English
Full-size image from MilkAdMan.
Visible text / transcription
Variants of this ad (2)
Different printed versions of the same ad are grouped here.
Conan O'Brien - School Boy — MILK. Where's your mustache?
Images of this version
Clean complete-issue scan — Wired Jul 1997 — School Boy MWYM
Format:Complete-issue full-page magazine scan· English
Clean Wired page supersedes seller photography as the preferred image for this standard School Boy ad.
Visible text / transcription
Original period printed ad
Format:Full printed ad scan· English
Original 1997 printed School Boy ad; direct visual proof of MWYM original.
Visible text / transcription
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly; Sports Illustrated | Jul 25, 1997; Jul 21, 1997; Aug 25, 1997 find this issue | Original printed slug / main fidelity correction | source | Collector archive identifies Conan version one (School Boy) as MWYM. MilkAdMan's current rebuild visibly replaces the original slug with 'got milk?'. | |
| Wired | Jul 1997 find this issue | PDF scan page 31 | Full-page color magazine ad | source | Complete Wired July 1997 issue contains the School Boy MWYM ad. |
Conan O'Brien — School Boy GO CARD / Tower Records rack card — MWYM + whymilk.com
Images of this version
Clean original rack-card front — Conan O'Brien — School Boy GO CARD / Tower Records rack card — MWYM + whymilk.com
Format:Go Card / Tower Records rack card — front· English
Physical rack-card distribution version of the School Boy creative; front scanned; reverse transcribed.
Visible text / transcription
Conan O'Brien postcard — the collector postcard state
Format:Promotional postcard· English
the collector filename pc_obrien.jpg; host status: DEAD - geocities.com/maccpictures3, not mirrored.
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| GO CARD / Tower Records distribution | 1997 | Original promotional rack card / postcard | source | Original vintage rack-card/postcard distribution object; not a magazine issue placement. | |
| Non-periodical promotional distribution | 1997 | Postcard | source | the collector filename pc_obrien.jpg; catalog code MWYM 1997. |
Where it was published
| Publication | Issue/date | Page | Format | Source | Notes |
|---|---|---|---|---|---|
| Entertainment Weekly | Jul 25, 1997 find this issue | Print ad | source | ||
| Sports Illustrated | Jul 21, 1997; Aug 25, 1997 find this issue | Print ad | source | ||
| Wired | Jul 1997 find this issue | PDF scan page 31 | Full-page color magazine ad — School Boy MWYM | source | Clean whole-issue source for the School Boy MWYM ad. |