The Great American Milk Drive
Sponsoring body:MilkPEP
Collections:Beyond the Mustache
Type:Charitable program
Notes
MilkPEP with Feeding America, delivering milk to food banks. More than 33 million gallons distributed. It prompted the first-ever USDA purchase of fluid milk for food-bank distribution, which the USDA has continued. Food banks otherwise typically supply under a gallon of milk per person per year.
Image: Great American Milk Drive logo, MilkPEP / Feeding America press release, PR Newswire, November 28, 2016 (source).
Launched in 2014 with Feeding America; the USDA’s report counts more than 292,000 gallons in the first year.
More images of this ad — click to enlarge
Press photo: Bárbara Bermudo at the “Proyecto Alimento Leche Para América” launch (not an ad)
PR Newswire press photo.
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