“Refrigerator Love”
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Television commercial
Notes
A spoof of the food scene in the film Tom Jones: a partly dressed couple feed each other leftover desserts; he races to the kitchen and finds no milk.
Made by: California Milk Processor Board; agency Goodby, Silverstein & Partners.
Got Milk? The Book (1999) calls it “a little-known spot”; Manning argued with the director over nudity and frosting, focus groups were lukewarm, and “Most women found it offensive. It ran for a few weeks in April 1996 and was pulled.” (pp. 107, 110).
No public copy of the commercial has been found (YouTube, Vimeo, the Internet Archive and the Advertising Educational Foundation case page were searched in October 2026).
About this entry
“Refrigerator Love” is an entry filed under California got milk? advertising dated 1996, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Television commercial.
Related entries: Buffalo Bills “Power up your breakfast in school.” got milk? poster, New England Dairy and Food Council television commercial (video still), got milk? grocery-cart ad — milk carton with a fuel gauge (California), “Birthday Party” (the magician), ADADC “got milk?” billboard with Greg and Madeline Adami (news photo), Al Michaels / Frank Gifford / Bob Costas, Amy Van Dyken.