“Everyone Wants to be Milk” — Sushi Milk, Ugly Sweater Milk and Unicorn Tears Milk (2023)
Category:California got milk? advertising
Collections:Ads without mustaches
Type:Campaign stills
Notes
Three stills: a bottle labelled “sushi milk.” standing in a splash of milk with two pieces of salmon sushi; a milk jug in a knitted “ugly sweater milk” cover among Christmas lights, pine cones and cookies; and a can labelled “unicorn tears milk” from which a unicorn’s head rises, against a purple sky with a rainbow. The pictures carry no wording beyond the product names.
Made for: the California Milk Processor Board. The files were saved from a search of creatives’ portfolio sites under the campaign name “Everyone Wants to be Milk” and the year 2023, with a file label naming a studio, Laundry; the research report was cut off before describing the page, so where they came from is not recorded. This site’s got milk? story lists “Everyone Wants to be Milk” (2023) among the board’s campaigns, made with Gallegos United.
More images of this ad — click to enlarge
“ugly sweater milk”
“unicorn tears milk”
Watch the commercial
Video posted on YouTube by got milk?. It is shown here from YouTube; this site does not host it. The commercial of the same campaign.
About this entry
“Everyone Wants to be Milk” — Sushi Milk, Ugly Sweater Milk and Unicorn Tears Milk (2023) is an entry filed under California got milk? advertising dated 2023, filed in the collection “Ads without mustaches” of the Milk Mustache Database, which lists 2,296 entries from the got milk? and Milk Mustache campaigns. Type: Campaign stills. 3 pictures are shown.
Related entries: “Get Real” with Diego Boneta, “Real is Back” and “Real Matches Are Back”, got milk? — “Dunk”, “Soccer Dunk” and “The Wall”, “Milk Can Help” (“Nail Tech”, “Window Sneak”, “Dog Shake”, “Left on Read”), Aaron Burr — 30th anniversary revival, Aubrey Plaza — Wood Milk, Brooklyn Peltz Beckham — Silk Nextmilk plant-based ’stache.